BEER AND RELATED LINKS, MUSING 12.17.18
Case Study: How Trillium (Temporarily?) Lost the Plot.
Jeff Alworth writes, “An industry insider texted me as all this was playing out and joked snarkily that Trillium had ‘been sideswiped by finding that craft beer fans drink the ‘craft beer movement’ Kool-Aid!’ If a brewery preaches an ethos that craft beer is different, that it is about community and connection, then it will be held to that standard.”
That’s one bottom line here. Another, outlined in detail, is that growth is intoxicating but new owners often are not prepared for the challenges. That’s why I’m surprised that none of the stories linked to why Massachusetts officials shut down the brewery for a month in 2014 when it was discovered Trilliam was operating without a license. At that time, fans were clearly on the side of the brewery.