Do the big boys have your favorite brewer’s number?

Andrew Mason, assistant brewer at Flossmoor Station in suburban Chicago, writes he got the strangest phone call yesterday from somebody who identified themselves as from MillerCoors.

The woman on the phone asked, “Are you or anyone you know interested in job opportunities with MillerCoors?” I very nearly laughed and I certainly didn’t take her seriously, but now I regret that I didn’t hear her out. I don’t want a job with MillerCoors in any aspect of their business but I wonder if they were offering brewing gigs or sales or what.

Strange beer days indeed. Next thing you know we’ll be hearing rumors about Anheuser-Busch being bought out.

Monday musing: What makes a beer local?

Since we are two months into our trip in which drinking local has become a matter of habit I’m particularly delighted when chatter about AB-InBev includes discussion about what this means for local (two examples are Jay Brooks here and Maureen Ogle here).

These discussions are likely to be all over the place because definitions of local are as well.

One for instance: The people who would boycott Bud because the brand is no longer American owned. Isn’t it still a local beer in St. Louis (and Newark and L.A., etc.)? Isn’t it made with local water by people who live in the community? Granted, for residents of St. Louis the matter of foreign versus local ownership adds a whole ‘nother set of questions which aren’t really related to the pluses of drinking local.

I’m still in information collecting mode on the matter of local. Heck, I’ve got another year to try to figure out the role local plays in the soul of a beer.

I will say what you probably already know: Beer is almost always better when it is enjoyed locally, but that doesn’t mean the best beer on the table will be the localest one.

(When I have more time online that will be a New Beer Rule.)

Stuff to read

– Before we get back to beer, a couple of links from a proud husband and father. First, Daria provides an FAQ about appearing on Jeopardy. Second, Sierra turns our visits the National Brewing Museum and the Mount Horeb Mustard Museum into a battle of the museums.

– Analysis, Part I. Maureen Ogle is working on a series titled “A-B InBev, History, and American Brewing” and here’s a link to Part 4. Read them all. I don’t agree with everything she has written, but it’s all worth thinking about.

– Analysis, Part II. Don’t expect the Miller-sponsored “Brew Blog” to be unbiased, but the Will A-B Look Like Labatt? post is definitely worth your time.

– Poppycock. Does Salon’s perspective on American Beer have anything to do with our drinking habits? Good insight into the way most of America looks at beer, but not a clue about why people drink craft beer — or this line would not have appeared: “In 1980, America had eight craft breweries.” Huh?

International Brewers Day

International Brewers DayWe’re traveling back across the border today (fourth time – Lew, no problems going into Canada first three times; but they did search our fruit on last return to the U.S.) so sadly can’t hook up with a brewer to properly participate in International Brewers Day, a fine idea cooked up by Jay Brooks.

Hope it gets off to a grand start so next year . . . well, maybe. I just realized we’ll still be on the road then as well.

Were we back in New Mexico I would be writing about a gang of brewers, because this is the week of the annual IPA Challenge.

Sometimes you miss home more than others. How the heck did I plan a trip that misses two IPA Challenges?

How much to they love hops at Bell’s?

John Mallett's license plate

Eccentric Cafe entranceLet’s start with the license plate on the back of production manager John Mallett’s truck (above).

Then there’s the collection of plates at the entrance of the Eccentric Pub, which is where Larry Bell started what was then called Kalamazoo Brewing. They still brew “downtown” but most of production — which will surpass 100,000 barrels this year — takes place in the purpose-built brewery in nearby Galesburg.

Four 200-barrel fermenters in the brewery look just a little different than the others. They have special large tops to make dry hopping easier. The brewers can easily open them to dump in a bunch (yes, the technical brewing term) of Centennial hops.

This car spotted in the pub parking lot indicates a certain level of satisfaction with the effort.

Bell's fan

Beer from a place, and the place is Alaska

Beers from Alaskan Brewing taste like this:

Alaskan Marine Highway

And like this:

Alaskan totem pole

They taste like they are from Alaska, and once you’ve traveled the Alaskan Marine Highway from one port to another you’ll realize that more specifically Alaskan Brewing beers taste of Southeast Alaska.

Quite honestly I paused for a moment last week when Alaskan co-founder Geoff Larson said that the brewery sells more than 70 percent of its beers beyond Alaska’s borders. After all, we’re at the beginning of our Year of Drinking Local, and know full well that many beers suffer the farther they travel from home.

In the next few hours I realized how well timed this stop in our family adventure — generally not a beer trip but a trip in which we are drinking beer — turned out to be. It put the importance of local and place back in perspective. A local beer that doesn’t reflect where it’s brewed doesn’t interest me nearly as much as a beer that comes from a place, even when we may be far from that place.

Of course you understand that much more easily if you’ve been there.

This particular day in Juneau was a working day. I started collecting Geoff and Marcy Larson’s oral history as well as gathering information for two stories. But the days before and after were at least as important in getting to better know beers I’ve been drinking for 15 years. The there in the beers is on a trail overlooking Mendenhall Glacier, on a ferry traveling through the Wrangell Narrows, chilled to the bone hiking in a “temperate” rain forest, or watching a server set down a plate of massive crab legs in a restaurant.

Alaskan beer is everywhere, clearly a source of state pride. Neon signs brighten most bar windows. Souvenir shops that cater to cruise ships prominently display Alaskan T-shirts (a local grocery sells an Alaskan T and hat package), and we saw how many locals wearing Alaskan sweatshirts?

What percentage of drinkers in Seattle or Phoenix (both good markets for Alaskan beers) have shared these experiences? Probably not a huge number. What percentage care that Alaskan Amber is based on a recipe used to brew a regional beer in the early 1900s? Care that Alaskan Winter Ale features spruce tips from local trees (and a tradition that goes back to when Captain Cook traveled the Inside Passage)? Care that that Native Americans determined hundreds of years ago that alder (the only truly hardwood available in Alaska) was best for smoking fish, and now Alaskan smokes malt for its famous Smoked Porter over adler. Again, not as many as I would like.

They mostly care if the beer is good, rather than thinking of the measures Alaskan’s brewers take to assure that beer sold “down South” (as Alaskans refer to the Lower 48) still tastes of Alaska.

One quick report from their quality control lab: Each batch of beer is plated (scrutinized under a microscope) ten times before it goes into a bottle. Each day a tasting panel (all employees participate on a rotating basis) convenes in the QC lab. They taste finished beers, beers in progress, small batches sold only regionally, smaller batches that never leave the brewery and more.

I’m pretty sure they know just what a beer from Alaska should taste like.