The paragraph:
“You can choose completely how you define your company, how you run it, what you stand for and how you communicate that to consumers,” (Brewers Association CEO Bart Watson) said, calling those elements the most defensible sources of differentiation for small producers in the years ahead. In a period of instability, Watson added, community and trade associations can provide support and coordination, but long-term success will depend on how clearly individual businesses define and communicate why they exist and why they matter.