08.26.19, BEER & FERMENTATION LINKS

1) IPA is broken. Can brewers please fix it?
The Beer Nut posted this title on Twitter, and it is the one I am sticking with. Plenty of tweet-size nuggets here, such as, “I didn’t expect to get such a cliché of everything wrong with the concept of ‘milkshake IPA’ but here it is. If this is what you wanted beer to be in 2019, fill your boots.

2) A Conversation with Nicole Erny of Alvarado Street Brewery.
Lots of beer smarts here, but also some life smarts: “I actually have a degree [in what’s] basically journalism—I graduated college in 2007 and it was not a great time to try to enter the journalism field. It was kind of like, ‘If you want to do this, write for free.’ I wasn’t particularly inspired to do that.”

3) Why the Coors Light “bra ad” is groundbreaking.
Kate Bernot was asked if this ad wasn’t pandering. Pick another beer commercial and pick a man. Would you ask him the same question?

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08.19.19, BEER & FERMENTATION LINKS

1) Fresh Fest so much more than a beer fest.
2) Fresh Fest 2019: The Ultimate Family Reunion.
3) Drinking Partners Podcast| Garrett Oliver | Live from Fresh Fest
4) Drinking Partners Podcast #220 – FRESH FEST.
After the festival, Garrett Oliver tweeted: “A beer festival that actually LOOKED LIKE AMERICA. Black folks, white folks, all kindsa folks, queer folks, straight folks, womenfolk, menfolk. Folk folk.” He repeated the thought and added plenty more during a podcast that was recorded live during the festival, and thus immediately became part of what looks like history in the making. When somebody gets around to writing the next big history of craft beer they should not overlook that Dames + Dregs and Beers With(out) Beards also attracted enthusiastic drinkers on Aug. 10, 2019.

5) Brewers Association Report Shows Lack of Diversity in Hires, Offers Path Forward.
It’s going to take more than one festival, or three.

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08.12.19, BEER AND FERMENTATION LINKS, MUSING

1) Why Craft Beer Is Dying.
Simon Nielsen, a brewer in Wisconsin, writes, “To me, that—the loss of originality—is what is killing the heart of our movement. Where have the artists gone? Where have the brewers with something to say gone?” This mirrors the comment from Karl Ockert — “The priority is not to innovate but rather to profiteer. This is not why we started all this.” — that received a lot of attention a couple weeks ago. A tweet pointing to Nielsen’s post seems to have attracted little attention (I’ll admit, sometimes I lose track of threads). But a) sales by breweries the Brewers Association categorizes as craft increased about 4 percent in the first half of 2019; and b) there were plenty of “what is craft?” threads on Twitter. Here is one that went on and on.

2) AB InBev back at it.
Bryan Roth provides analysis of AB InBev’s first American brewery acquisition in, gee, two whole years. I only took a quick look at various social media outlets, but this does not seem to have stirred the emotional pot (and cries about selling out) that previous purchases have. Not sure if that suggests general weariness or lack of love for Platform Brewing. There was a comment on Reddit about how much more painful it would be had Jackie O’s or Urban Artifact been involved.
Related: Breckenridge Brewery Founder Wants to Return Original Pub “to the People”

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08.05.19, BEER AND FERMENTATION LINKS

1) Our idea of luxury has changed dramatically over the last 15 years.
It begins: “Look around. We live in the age of gilded minimalism. In the Bay Area in the year 2019, pop-ups in unmarked buildings draw hours-long lines. Our hottest restaurants are spare, open temples to natural light. We want our butter house-cultured, our grains ancient, our wild ales spontaneously fermented — and we’re happy to pay the premium markup.” The premise is that 2004 was a pivotal year for California wine. What would the pivotal year for American beer be?

2) Of Mad Scientists and Liquid Cocaine — Modern Beer Finds a Way in Budapest.
More thinking about authenticity.

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07.29.19, BEER AND WINE LINKS

1) Authenticity and automation.
2) We’re Gonna Need a Bigger Pack, Pt. 2 — How 15-Packs Changed the Game for AB InBev’s Craft Segment.
3) The Macro-ization of Craft.
4) Watch the Hands, Not the Cards — The Magic of Megabrew.
Deep into 1), Alan McLeod quotes a clothing blog and provides context for much that was written last week. Here’s where the words took me. McLeod follows Permanent Style’s riff on authenticity, heritage and craft with this thought: ”Interesting. Given most ‘craft’ beer is made on computerized set ups that manage much of the process automatically, the comparison may well be a useful one.

2) is one of four relevant posts at Good Beer Hunting last week (read them all). In 3), Jeff Alworth concludes something of a recap of those by writing, “More and more, customers are going to think of ‘craft beer’ as just beer, and expect to see it priced accordingly. And guess who’s positioned best to take advantage of that?”

When he posted those words on Twitter it led to conversations about price and access that are still going on (and include @agoodbeerblog). I added 4) to the conversation, but the smartest reply, I thought, was from Mike Kallenberger’s: “Or will craft split into quasi-macro and hyper-local (which will carry on some but not all craft values as we’ve known them)? Seven thousand+ breweries can’t all be macro-ized.”

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