In “Craft: An Argument,” Pete Brown writes, “(Craft) isn’t just about the things we make; it’s about the kind of people we are. And for this, we get to an unspoken assumption we may be reluctant to admit even to ourselves; we believe that makers and buyers of craft products are morally superior to other people.”
Craft brewers are the good guys. So are craft beer drinkers. Stories like this pop up almost every day: A funk band and a brewery pooled resources to help make money for the United Way and parks in Wisconsin; or a Florida brewery is serving a pink beer all month and donating a portion of the sales to a local nonprofit raising awareness of early detection of breast cancer.
Craft breweries raise money for charities, they boost local employment, they collaborate with each other, they support environmental causes, and they check all the other appropriate boxes. Of course, they are woke. Craft brewers and craft drinkers agree that racism—a word no easier to define than craft beer—is bad.
In “Beer and Racism,” authors Nathanial Chapman and David Brunsma write, “Craft brewers and craft beer often symbolize progressive ideals, creativity, independence and forward-thinking.” Seems familiar, until they add, “If this is true, why is the craft industry and culture exclusively white?”