Book review: Oxford Companion to Beer

Oxford Companion to BeerThe Saint Louis Brewery Tap Room, the brewpub where Schlafly beers were first brewed, at this moment serves a beer called Optic Golden Ale. It was made with floor malted Optic barley grown in Scotland and Aramis and Strisselspalt hops from the Alsace region of France.

Will The Oxford Companion to Beer provide further detail?1

Indeed, the book delivers. You can look up:

– Floor malting.
– French hops.
– Optic (barley).
– Strisselspalt (hop).

Additionally, the index indicates the entry about Kronenbourg Brewery has information about Strisselspalt.

One question. Four (or five) answers. The Companion’s breadth is apparent. Upon further reading, however, a question arises. On page 377, the French hops entry states, “Strisselspalt is the region’s main cultivar, but its origins are rather obscure.” On page 522, the Kronenbourg entry states, “The flagship brand is Kronenbourg 1664 . . . brewed with Alsace’s native Strisselspalt hops.” And on page 772, the Strisselspalt entry states, “Its profile resembles Hersbrucker Spät [from Bavaria], also a landrace, from which Strisselspalt is thought to be derived.”

To recap: a) it’s native to the Alsace, or b) it’s the child of a Bavarian hop or c) nobody knows. Which is it?

Within its own pages The Companion includes contradictions that undermine the notion it is as authoritative as it is comprehensive. A reader doesn’t need to know much about beer or have visited the OCBeerCommentary to come to that conclusion. This is disappointing because, at least within the niche inside of a niche I sometimes find myself, it has changed the conversation.

The Companion does an excellent job of telling the story of beer today. It can provoke fireside-beer-sipping contemplation. It provides ideas to take to the pub for further debate. To repeat myself, the breadth is impressive. So is the academic rigor. At least most of the time. I think. Well, let me look that one up.

My apologies, but one quick personal story that addresses my personal bias. When I was 17 years old and working my first summer fulltime in the sports department at the Champaign-Urbana News-Gazette I filled out my work week by doing “rewrites.” That is typing handwritten missives from correspondents in outlying small towns. Mostly news about upcoming church picnics, who was entering what in the county fair and upcoming high school reunions.

Bill Schmelzle was the city editor and he scared me a bit. Maybe it was the cane, or that I sensed he didn’t like mistakes. One Sunday afternoon not long after I started we were alone in the newsroom. It was hot, the windows were open and he wasn’t wearing a shirt. This made him even more intimidating.

He held up a sheet of newsprint. He asked if I used the slug “hiero” on the rewrites I typed. What was I going to do, say I didn’t? I gulped and said yes. “Did you check the names?” he asked. I went to look for the handwritten copy. No, he said, against the phone books in the office “library.” The rest of the summer you can be sure I was going say yes if I was asked that question again.

A few years later I became city editor. This was a long time ago, when stories were cast in lead on linotype machines, proofs were drawn and people who worked in typesetting read the proofs. Most of them were women who could have been my grandmother, who lived in the surrounding small towns and otherwise might have been the correspondents whose work I typed up. One time one of them came out to the city desk. She explained to me that she was tired of correcting a particular name that kept popping into the news. Turns out we were checking it against the phone book. Problem is the phone book was wrong. She knew this because he was her neighbor.

Mistakes happen, and when you are writing a book they happen in ways that you can’t imagine. Something might have been correct the first 54 times you looked at it, a well meaning editor “corrected” it and you just didn’t read it carefully the 55th time. But in a book of this weight shouldn’t somebody have noticed? Not just little stuff, but big, and big picture.

The conversation changes.

It doesn’t change for those unaware of the book’s shortcomings. That’s not altogether bad, because at its best this is a damn fine book. Just not one that should be appearing in the footnotes of somebody’s doctoral thesis.

*****

One more aside, about the OCBeerCommentary. In order for it to have “value” you really need to own the book. And, in fact, it does have additional value beyond correcting errors. Alan McLeod noted at the outset he hoped contributors would add detail that goes beyond the book, and they have. It’s also interesting that there was chatter early about the rate of pay for entries. And now those just interested in seeing beer history “done right” are putting in considerable effort for no pay.2

1 In case you were wondering, this is not a set up. When I drank the beer I thought, “I wonder was The Companion might tell be about this.” I didn’t look for examples until I found one that suit my purposes. Although I’m not above that.

2 It’s also been suggested it would be best to wait for the next edition (three years or more). In fact, Oxford could clean up a ton of inconsistencies and small fact errors by making the sort of changes that are easily done from from one printing to the next. Hope they send Alan a thank you card.

Session #58 wrapped up, Session #59 announced: Beyond beer

The SessionPhil has nicely wrapped up The Session #58: A Christmas Carol at at Beersay and so it is on to #59.

Host Mario Rubio offers a topic that won’t quite fit in a headline: “I Almost Always Drink Beer, But When I Don’t . . .”

So as we are all incredibly interesting people, and almost always drink beer, let’s talk about what we drink when not drinking beer. Maybe your passion for coffee rivals that of craft beer, or it could be another alcoholic beverage such as scotch. My daughter being a root beer fan would appreciate her dad reviewing a few fizzy sodas. Maybe you have a drink that takes the edge off the beer, be it hair of the dog or a palate cleanser during the evening.

Beer cocktails, wines, ciders, meads, you name it as long as it’s not beer. Try to tie it in with craft beer in some way for extra credit. Be creative and I’ll see you guys in the new year.

Got milk?

Things I thought I’d never see

Lefthand Beer TruckOr maybe it is Things I never thought I’d see . . .

Anyway, more than 14 years ago our daughter, Sierra, not yet a year old, matched her hand up against a sticker in the brewery at Left Hand Brewing in Longmont, Colorado. For years I told a perhaps-made-up-story about how she learned to tell her left from right by checking Left Hand bottle caps.

So this morning after I dropped her at high school I’m heading home and not far up the road I see a beer truck with a giant Left Hand logo on the back. Not something I ever thought I’d see driving along a street in St. Louis (Clayton in reality, but this way you don’t have to get out a map).

Heineken big in ‘friend me’ land, but craft kicking imports’ butts

Two tidbits from today’s Shanken News Daily:

* Heineken has announced a global marketing partnership with Facebook to create digital campaigns for the company’s brands around the world. The agreement will help Heineken reach over 800 million Facebook users. Heineken says its Facebook fan page is the largest for any beer brand, with over 4.6 million adult users.

* The U.S. beer market continues to struggle, according to the latest numbers from Nielsen. Off-premise volumes declined 1.9% in the most recent 52-week period (ending November 12) to 1.38 billion cases. The outlook appeared brighter on a value basis, as dollar sales inched up 0.6% to $28.6 billion during the same time period. The average price of beer in the off-premise increased 2.4% to $19.82 a case.

Craft and specialty brews continue to be the most vibrant segment in the beer category, surging 16.6% by volume in the 52-week period, with even stronger value growth (+17.8%) on an average price of $31.80 a case. The craft/microbrew segment is priced higher, on average, than imported brands ($27.59), yet imports fell 0.6% by volume during the same time span. Mexico continues to be the largest-selling origin for imported brews off-premise, at 78.7 million cases (+0.4%), but the fastest-growing source was Belgium (+28.9%).

Beer has not jumped the shark

The headline above is simply an answer to a question asked at Rate Beer that made its way into my Twitter feed.

Confession. The question actually reads “When did craft beer jump the shark?” I think making the conversation simply about [no modifier needed] beer will do.

(It seems that the discussion at Rate Beer, which was three posts old when I first visited, has evolved into something else. Like how people interact with beer. That’s OK, but I’m more interested in the simpler question.)

In 1322, brewers in Dordrecht in the Netherlands made a hopped beer called hoppenbier and an unhopped fermented beverage called ael. Hoppenbier was likely a shocker. Perhaps even more so because Dutch brewers were trying to catch up with those damned imported hopped beers from Hamburg that tasted like nothing the locals had ever had. They may even have overshot their mark since they were still learning about hops. After all, the year before it was against the law for them to use hops in beer.

New things happen. Brewers may put coffee into beer, pumpkins, bog myrtle, acorns, and maybe even ground up shark’s teeth.

But Max will still be able to find a new světlý ležák to praise.