The link this week begins with sensory, but more after the paragraph.
The paragraph:
“In attempting to bridge the gap between digital and physical realms, Clarke et al.’s tech-besotted crew have stripped smell memory of the personal, the unique, and the magical. They offer up instead a software-driven algorithm housed in a Plexiglas box full of electronics and bug juice. They want to humanize technology but the more likely outcome is that they trivialize human experience.”
Reason A this matters: Avery Gilbert wrote “The Nose Knows” and more recently has been at the forefront of research related to cannabis aroma perception. And he’s right, smell memory is magical. Reason B: trivializing human experience essentially takes a hammer to the social aspect of beer.