The mutilated portrayal of history you discover sitting in the Columbus, Ohio, airport.
“In 2011, Greg Hall, owner of the craft brewery Goose Island retired. AB Inbev stepped in and bought the brewery. They kept the name but cut corners, reducing the beer quality in every measurable way.”
The headline that sucked me in? Why craft beer fosters better communities than its corporate competitors.
My first thought was that this could be a product of AI. But apparently it is an act of promotion for this book: “Producing and Consuming the Craft Beer Movement”. The hardback edition will cost $160, almost $10 a page.