From NYC’s craft beer scene faces sobering challenges as closures and mergers reshape the industry:
In the early years, many breweries were so beer-centric, they ignored decor, food concepts and beverages beyond their own beer and refused to even hang televisions — an approach that is no longer effective, said Aaron Gore, who has consulted with over 70 breweries on three continents.
He said while the spate of New York City brewery changes now feels jarring, it’s actually a “typical adoption curve.” Approaching a decade since its peak, craft beer is now a “normal good” that can be found even at many dive bars, said Gore.
The Hopper Pub and Pizzeria is not a dive bar, but it is also not what Suds Korge and Dregs Donnigan would have called a fern bar. It’s located in a strip mall behind a gas station in Rio Rancho, N.M. (shout out to Glengarry Glen Ross), and the walls are decorated with silly signs as well as beer signs and neon. A particle board floor is utilitarian.
However, the crust on their wood-fired pizza is perfect and the beer list has something for pretty much everyone. That they post the names of the beers are listed sans breweries indicates a certainly level of customer knowledge. Bone Shaker? From Second Street Brewing in Santa Fe. You know if you know.
There was live music last Monday, Veteran’s Day. That, it seems, is celebrated year round at the Hopper Pub.