Monday beer links: Millennials, hops, ‘True Craft’ & other delights

MONDAY BEER LINKS, MUSING 5.02.16

The big news of last week (at about the 17-minute mark) may well generate the same flood of comments that we used to see when Anheuser-Busch bought another brewer, but occurred Friday evening so I haven’t drowned yet. Expect the aftershocks related to “True Craft” to be felt at the Craft Brewers Conference this week in Philadelphia. By chance — or maybe it wasn’t chance, only he can tell us — Greg Koch, who is at the center of this news, is speaking Saturday at a North American Guild of Beer Writers symposium. Keep end up being a sort of press conference. Short term, I put a couple of items related to the announcement at the end, because expanding the Twitter links makes this post very long.

Is Moderate Drinking Even Moderately Good For Us?
Every comment I come up with seems to include a bad pun, so just read it (please). [Via National Geographic, h/T Maureen Ogle]

Millennials Love Craft Beer, But Will A Hops Shortage Leave Them Thirsty?
[Via Forbes ]
2016 Hop Stocks Report – looking forward to a great year for hops.
[Via Washington Beer Blog]
The Forbes story, or a version of it, keeps reappearing in my Twitter feed. Up to date information about the overall hop supply and indications that water rationing should be less of a problem in the Yakima Valley than last year suggest the sky is not falling. Of course, at this time last year it looked like 2015 production would be higher than it turned out to be. In addition, hard-to-get varieties are going to continue to be hard to get, probably for years. Brewers Supply Group has begun keeping a very current list of hops it has for sale at the moment (for instance, Huell Melon was on the list early in the week and gone on Friday). I plan to spend a lot more time this week in Philadelphia asking questions related to hops than I do talking about “True Craft.”

How to brew like an 18th century Virginian.
[Via Zythophile]
Who Will Debunk The Debunkers?
[Via FiveThirtyEight]
Martyn Cornell nicely summarizes the fun we all had during Ales Through the Ages in Williamsburg, Virginia. The last evening before we all headed home there was a certain amount of conversation about similar events in the future, and I’ve been involved in related email exchanges with still more people since. I’m not certain what might result. We are often tugged in multiple directions. I want to see more research like Travis Rupp is doing, but I also know an awful lot of energy is being expended refuting bad history. The second link here has no apparent tie to beer — don’t read to the end expecting some beer payoff. Instead, there is this: “Is there any way to escape this endless, maddening recursion? How might a skeptic keep his sanity? I had to know what Sutton thought. ‘I think the solution is to stay out of rabbit holes,’ he told me. Then he added, ‘Which is not particularly helpful advice.'” Beer can be one big ole rabbit hole.

Mrs Mullis on Types of Pub Customer, 1972.
This made me smile more than any other beer thing — OK, the possible exception would be of Martyn Cornell’s answer to a question I asked on Twitter — I read last week. [Via Boak & Bailey’s Beer Blog]

‘Craft’ Beer Sabermetrics: the BCQ (Brewery Capacity Quotient).
Creative. [Via Yours In Good Fermentables]

Firm joins with iconic brewer to become a big player in craft beer business.
Warning: Includes a discussion of “exit windows.” Which leads us to the story of the week. [Via Boston Globe]

Greg Koch’s Answer to “Big Beer” is a New Platform Called “True Craft.“
To get you up the speed before you read … [Via Brewbound]

This Is Reasonable Proof That Big Craft Is Losing It.
… Alan McLeod’s take. [Via a Good Beer Blog]

FROM TWITTER (AND RELATED)

Click on “29 Apr” to expand and for complete context.

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