Link of the week: Collaborations and the way forward

Beer foam

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Stephanie Grant gets right to the point:

“True collaboration, especially when the grounds are unequal between the two collaborators, should ensure both parties benefit from the interaction. And that shouldn’t always come in the form of money, but also knowledge in and outside the brewhouse.

“It’s time for Black people in the craft beer community to go beyond the excitement of collaborating with a brewery they admire and ask themselves: How can we both get the most out of this collaboration? We must not mistake our unequal footing as in not having value. If that were the case, the offer to collaborate with established breweries wouldn’t exist. It’s time to balance the scales.

“So, what’s the way forward?”

Knowledge and capital, she answers, particularly capital. Exhibit A: The 8 Trill Fund started by Crown & Hops.

“Unlike past charity-based collaboration initiatives that often fall out of relevance once the beer is brewed and the check is written, the Eight Trillion Allies Collaboration Series encourages breweries to stay engaged,” she writes. “And it’s not restricted to a moment in time, but an ongoing effort to bring equity to the craft beer industry and increase Black brewery ownership to 13%.”

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