Fat Tire in cans: No foolin’

You are bound to see some April Fool’s posts today in the beer blogosphere, but the news that New Belgium Brewing in Colorado almost certainly will be packaging Fat Tire in cans is real.

I simply missed the story in the The Fort Collins Coloradoan until now.

Fat Tire is the only one of New Belgium’s brews that will be available in cans and will be packaged in a 12 pack, capitalizing on the brand’s popularity.

“It’s a little more versatility in our packaging,” spokesman Bryan Simpson told the newspaper, and it provides another option for people to take cans of Fat Tire to places they couldn’t take glass bottles, such as concerts and other outdoor activities.

Given New Belgium’s commitment to sustainability this makes perfect sense. Aluminum cans are 100% recyclable into new cans, and recycling 40 aluminum beverage cans saves enough energy equivalent to one gallon of gasoline, according to the Aluminum Association Inc.

Oskar Blues in nearby Lyons triggered something of micro canning revolution in 2002 when it installed a small canning line at its then-tiny brewpub.

Added April 2: New Belgium has issued a press release indicating cans will be available in June.

7 thoughts on “Fat Tire in cans: No foolin’”

  2. “…provides another option for people to take cans of Fat Tire to places they couldn’t take glass bottles, such as concerts and other outdoor activities.”

    But they really aren’t suggesting consumers actually drink from the can, are they?

  3. It would have been an April fools if it was Sam Adams. But then again they said there would never be a sam adams light. Maybe they will someday can

  4. I have a feeling more and more craft breweries are going to be offering cans… it does make sense from a sustainability perspective. I wonder if there will be a backlash from us commonfolk?

  5. Jonathan – Why a backlash?

    You don’t have to drink it directly from the can. You may pour it into a glass, when circumstanced allow.

    Granted it doesn’t fit neatly in the effort to earn beer more space on restaurant drink menus. a can doesn’t look as cool on a white tablecloth as a bottle.

  6. This is a nice idea for an easy buying and carrying wherever you will go.Situations may vary if you choose it in a glass or in can like other canned drinks which can be brought anywhere.

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