Flying Dog embraces Session Beer Project

Been driving through unpleasant prairie winds too much of the day, but now that we’ve docked I feel I should pass along this bit of news before it is no longer — SPOILER ALERT! — April The First.

Flying Dog today unveiled a new “Canis Minor Series” that will feature four low-alcohol craft beers:

• Hot Dog Habanero Ginger Ale – 0.9% ABV, 2 IBU
• Unicorn Dog Sparkling Barley Wine-style Ale – 1.9% ABV, 4 IBU
• Raging Bitch Birch Beer – 1.3% ABV, 6 IBU
• Herberos Belgian-style Root Beer Lager- 1.59% ABV, 7 IBU

They wouldn’t kid about something like this, would they?

 

What the heck does ‘extreme beer’ mean?

I hope this isn’t a mistake. The debate about whether “extreme beers” are good, bad or something between has been rehashed enough here and elsewhere. And when Pete Brown asked for reader input and suggested he might use those comments in a story he caught a certain amount of grief in the beer blogosphere.

But I can use your help. I’m working on a business story about “extreme beers” and their value (or lack thereof) to breweries. I’ll talk to brewers and brewery representatives about that. What I’d like to know is if the term “extreme beer” means something specific to real live beer drinkers. I’ve never heard a customer at a bar say, “I’d like an extreme beer, please.”

Certainly the term has become part of our beer vocabulary — check out Daniel Bradford’s post about the Extreme Beer Festival.

I decided to ask you because the discussion last week about beer prices turned out to be so interesting. I’d particularly like to hear from casual readers who haven’t necessarily joined the “extreme” discussion here or elsewhere. Leave a comment, or if you are feeling shy please use email.

The question, just to be clear, is what does the term “extreme beer” tell you about what’s in your glass?

A reminder beer price matters

It seems that beer is no casual acquaintance of people who read this blog. So were I to conduct a poll — say how much money you send on beer — the results likely wouldn’t necessarily reflect the buying habits of the “average” beer drinker or even the casual “craft beer” drinker.

So it’s interesting to “eavesdrop” on comments posted about beer at a non-beer site.

Yesterday the Chicago Tribune published a story about two new microbreweries in the city. What seemed to get the most attention is that 6 packs of Half Acre beers cost $9. We’re not talking a knee jerk reaction about how that’s ridiculous, but a discussion. Check out the comments.

 

What happens when you assign numbers to beers

A bit of culture shock for Daria on Saturday.

We stopped at Parti-Pak Discount Liquors in Indianapolis, mostly to see what sort of beers make their way into Indiana and what they cost. Heard a guy behind the counter say they stocked 2,100 beers and that is easy to believe. Rather complete lines of plenty of Michigan breweries (Dark Horse, Founders, New Holland, Bell’s), for instance. Indiana beers, of course. Largest collection of Italian beers we’ve seen since we were in Oak Tree Liquors in South Plainfield, N.J.

More than once my uncle, Omar Robinson, pointed to rows of bottles from Germany or Belgium and said, “I can’t believe they ship all these beers that far.” But this post isn’t about his cultural shock #– maybe more down the road, since he’s involved with his son, Clay, in starting Sun King Brewing. Key words in their business plan: local and draft beer.

Back to what Daria saw. When you walk in there is a section of shelves with individual beers that have Rate Beer ratings below them. “Did you see that?” she asked when we left. “The top rows are all 100 beers and Rochefort (10) gets a 93.”