musing

It seems that beer is no casual acquaintance of people who read this blog. So were I to conduct a poll — say how much money you send on beer — the results likely wouldn’t necessarily reflect the buying habits of the “average” beer drinker or even the casual “craft beer” drinker.

So it’s interesting to “eavesdrop” on comments posted about beer at a non-beer site.

Yesterday the Chicago Tribune published a story about two new microbreweries in the city. What seemed to get the most attention is that 6 packs of Half Acre beers cost $9. We’re not talking a knee jerk reaction about how that’s ridiculous, but a discussion. Check out the comments.

A bit of culture shock for Daria on Saturday.

We stopped at Parti-Pak Discount Liquors in Indianapolis, mostly to see what sort of beers make their way into Indiana and what they cost. Heard a guy behind the counter say they stocked 2,100 beers and that is easy to believe. Rather complete lines of plenty of Michigan breweries (Dark Horse, Founders, New Holland, Bell’s), for instance. Indiana beers, of course. Largest collection of Italian beers we’ve seen since we were in Oak Tree Liquors in South Plainfield, N.J.

More than once my uncle, Omar Robinson, pointed to rows of bottles from Germany or Belgium and said, “I can’t believe they ship all these beers that far.” But this post isn’t about his cultural shock #– maybe more down the road, since he’s involved with his son, Clay, in starting Sun King Brewing. Key words in their business plan: local and draft beer.

Back to what Daria saw. When you walk in there is a section of shelves with individual beers that have Rate Beer ratings below them. “Did you see that?” she asked when we left. “The top rows are all 100 beers and Rochefort (10) gets a 93.”

As promised yesterday, some things to think about when we are talking local.

You won’t see the word beer, but that doesn’t mean the lessons aren’t relevant.

First, this comes from a conversation back in Sitka, Alaska, last summer. A local (of course) and I began talking in a locally owned coffee shop and finished in the connected locally owned bookstore. He explained to me that the coffee shop used to be on the main street, but had to move when a T-shirt vendor offered to pay a higher rent. Thing is the T-shirt shop catering to tourists wasn’t locally owned and wouldn’t be open all year round.

This is when I learned that for every dollar spent at a locally owned business 45 cents stays in the community. For every dollar spent at a business owned by outsiders only 14 cents stays.

Second, a lesson from newspapers. You might recall I’m a newspaper junkie (or was, when you could buy more newspapers), and I found “The imperative of localism and local news” long . . . so I can appreciate your apprehension.

Here’s a takeaway. Newspaper readership began to decline long, long before the advent of the Internet. They quit serving the local community as they once had, not all at once but bit by bit. They quit being as local.

Not a good idea. Not for newspaper owners. Not for brewers.

A quick tip of the cap to Andy Crouch for a bit of looking behind the curtain, otherwise known as first-rate beer journalism. (And, as Alan will tell you, I’m a curmudgeon who doesn’t rush to such judgment.)

OK, Crouch doesn’t get an “A” for headline writing — “The Brewers Association’s Quiet War On Blue Moon, Leinenkugels, Goose Island, and Maybe Even Elysian, New Belgium, and Your Brewery …” is a mouthful — but please go read the post.

You and I might feel like we’ve beaten the “what is craft beer?” horse to death, but I’m big on knowing about the place where a beer is brewed. Of course, then I get to decide whether to call it a craft beer.

When I read stories about beer and when I talk to brewers and brewery types I have I have this little list of personal hot button topics. (It’s me; you may not care.)

One is what’s local about beer and does it matter? Another is the danger that beer could become an elitist drink ala some wine. I won’t bore you with all of them.

Tomorrow a link about local. Today I suggest you read Pubs and Class from Boak and Bailey. Interesting on many levels, including why people would go to pubs, the importance of community, etc., and comments that certainly add to the conversation.

But don’t overlook item No. 1: “It costs too much.” Goodness knows I’ve typed enough words here explaining why I think you should be willing to pay “more” for beer. Defining “more” being the challenge, of course.

The fact is that the price of beer, again depending on how you define “more,” makes a difference to many drinkers. And you are being a snob if you discount that.