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BEER AND WINE LINKS, MUSING 05.07.18
The digital revolution is leaving black people behind.
Nothing about beer or brewing in this story, but Thursday morning the North American Guild of Beer Writers announced the winner of its first Diversity in Beer Writing Grant. And the topic came up more than once in panel discussions at the NAGBW meeting that followed. As often as not it was about diversity in the marketplace, but this story and one about women and STEM jobs in brewing Bryan Roth wrote about 18 months ago seem directly related to something the Brewers Association’s new brand ambassador J. Nikol Jackson-Beckham said during a presentation later in the day.
If you’re going to grow, you cannot simply sell beer just to white dudes with beards,” she said. According to Jackson-Beckham, beer companies have three main growth opportunities: their customers, their employees and their brand’s packaging and marketing.”
Their employees. A series at Good Beer Hunting (next link) should make anybody realize that working in the beer world does not necessarily equate to getting rich. However there are STEM opportunities, long term and short term (trainees or entry level employees who are going to move on to better paying jobs). Brewing companies should be actively recruiting more than white dudes for both.