07.22.19, BEER AND WINE LINKS
1) The Breweries Cooling And Heating Up For Summer.
We drove to Louisville this past weekend for GonzoFest and related exhibitions at two museums, but also traveled a bit of the Bourbon Trail along the way. We toured Willett Distillery, plenty impressive with eight barrel warehouses but dwarfed by nearby Heaven Hill Distillery. And then we drove by Jim Beam, which is simply massive, at first glance stunning in a similar way to coming around a bend of Interstate 55 in St. Louis and first seeing the Anheuser-Busch brewery.
Size and context matter. That’s clear in the second (but #1 here) of two stories analyzing beer sales during the first six months of 2019. Consider this: Dollar sales of the top 10 craft breweries in grocery, convenience and other chains stores tracked by the research firm IRI did not match Michelob Ultra’s revenue. And then this: there are more than 7,000 other breweries to consider and the off-premise accounts such as those IRI tracks only about 60 percent of craft beer sales. The Brewers Association is in the process of compiling results from a midyear survey of all its members and those numbers will make it easier to understand how they are doing in aggregate.