Monday beer links: Nostalgia, selling (out), & a mystery

BEER AND WINE LINKS, MUSING 06.25.18

Esslinger's Repeal Beer
The Art of Repeal: Exploring America’s Post-Prohibition Beer Labels.
Save this link, and any time you need a smile this week feel free to click and scroll.

Can’t Think Straight.
Wearing my optimist hat while reading this. “Slowly but surely, the beer world is becoming safer for anyone who struggles to feel like they belong somewhere, anywhere. To be seen, heard, and valued. To be themselves, without judgment, expectation, or assumptions. It’s a change that’s made me proud to be both a woman and an LGBTQ individual in beer.”

The Rise and Decline of the “Sellout”
Takeovers: Another Football Analogy.
Up close, the Heineken/Beavertown news last week was as devastating as the Anheuser-Busch/10 Barrel news was once in Oregon. That these two are no longer unique — after all, it has been seven years since A-B take control of Goose Island (see below) — does not make them less painful for those involved. But right now, and by that I mean since the Goose Island deal, we are in the moment. Give this some time before suggesting what history will have to say.

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Monday beer links: Cicerones, distribution, Rosé

BEER AND WINE LINKS, MUSING 06.18.18

Over a Decade in, Have Cicerones Actually Made Beer Pairings Relevant?
“The Cicerone program has certainly been valuable. But the future of beer and food pairing is not Cicerones. It’s not competing with wine, either. It’s being wine.” True some of the time, I agree, but there are other times — say when you are in a crowded bar watching Spain versus Portugal with a bunch of people you didn’t know when the match started — you just want beer to be beer.

It Was Then That I Carried You — A Defense of Distribution.
Reality check. “Own premise” means nothing to most people. If they are drinking local beer it is because they bought it at the grocery story or a similar outlet. “The economic impact of breweries on their local communities is massive, which means ceding wholesale to the unimaginably large conglomerate breweries is limiting the benefits of local breweries.”

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Monday beer links: Diversity, mental health and Fynbos flavors

BEER AND WINE LINKS, MUSING 06.11.18

Portland brewer Lee Hedgmon defies stereotypes about beer and race.
No shit. h/T to @brewingarchives, who also collected this terrific oral history from Lee Hedgmon. Set aside a couple of hours.

Scott Sullivan from Greenbush – Describes Mental Health Issue in Craft Beer Industry as a Cancer.
Not a fun topic, but a serious topic. Take time for the comments.

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Monday beer links: The changing writing game

BEER AND WINE LINKS, MUSING 06.04.18

Beer in the Shadow of War.
This is a lovely story you would have expected to read in print at All About Beer magazine, but AABM has discontinued its print edition for at least the rest of 2018. Daria and I first wrote for the magazine in 1993, contributing pretty regularly (including the travel column for seven years) until recently. But the news is also saddening because print and pixels feel different.

Talking ‘craft beer sellouts’ with the guy who wrote the book on them.
Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business has raced to the No. 1 spot among beer books at Amazon and posts about it have filled by rss feed (I don’t think author Josh Noel can keep up with them.) John Holl writes that with the release of this book “the writing game will change. I firmly believe that folks will look differently at how beer should be covered.” You might want to advance directly to Go and read the book, but before or after Kate Bernot’s interview covers new territory.

Ten years ago next week InBev submitted its first formal offer to acquire Anheuser-Busch. Little more than a month later the deal was done. Not quite three years later ABI acquired Goose Island. There are dots to be connected, and Barrel-Aged Stout makes that easier.

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Monday beer links: Will work for diversity

Administrative note: Monday links will be on hiatus until June 4. Get your links fix from Alan McLeod each Thursday and Boak & Bailey on Saturdays.

BEER AND WINE LINKS, MUSING 05.07.18

The digital revolution is leaving black people behind.
Nothing about beer or brewing in this story, but Thursday morning the North American Guild of Beer Writers announced the winner of its first Diversity in Beer Writing Grant. And the topic came up more than once in panel discussions at the NAGBW meeting that followed. As often as not it was about diversity in the marketplace, but this story and one about women and STEM jobs in brewing Bryan Roth wrote about 18 months ago seem directly related to something the Brewers Association’s new brand ambassador J. Nikol Jackson-Beckham said during a presentation later in the day.

If you’re going to grow, you cannot simply sell beer just to white dudes with beards,” she said. According to Jackson-Beckham, beer companies have three main growth opportunities: their customers, their employees and their brand’s packaging and marketing.”

Their employees. A series at Good Beer Hunting (next link) should make anybody realize that working in the beer world does not necessarily equate to getting rich. However there are STEM opportunities, long term and short term (trainees or entry level employees who are going to move on to better paying jobs). Brewing companies should be actively recruiting more than white dudes for both.

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