Already 3 contenders for 2021 hop rookie of the year

Hillsboro HopsNew hop varieties from Australia and New Zealand* will be headed to the United States after the harvest down under next March and April, so competition for 2021 hop rookie of the year is going to be interesting. Don’t bet against Talus from the Hop Breeding Company in Washington’s Yakima Valley.

(Pardon the silliness. That’s the logo for the Hillsboro Hops minor league baseball team on the left. In addition, you could argue we are talking about the 2020 rookie of the year. Maybe we should see what Kris Bryant thinks.)

By announcing a name for the experimental hop previously known as HBC 692 the company signaled she is her own brand. “We were getting very significant pull (demand),” said Jason Perrault, CEO and hop breeder for Yakima Chief Ranches. HBC is a partnership between YCR and John I. Haas. “We’ve seen the impact it can have in a beer. Unique, but appealing. It was just time to give it its own identity.”

The name, Talus, is a nod to the talus slopes found in the Yakima Valley. She is a daughter of Sabro, the hop formerly known as HBC 438 and commercialized in 2018.

I helped organize a tasting of IPAs made with experimental hops two years ago at Zebulon Artisan Ales north of Asheville, N.C. Mike Karonwski, who prefers brewing Ron Pattinson-inspired historic recipes, suggested and hosted the tasting. Breeders from both hemispheres sent hops. I’m not sure what made it more fun—that Karnowski made more IPAs for the tasting than he does the rest of the year or dealing with customs.

The lineup included two hops from HBC (692 and 630), two from Hop Products Australia (HPA -016 and 033), three from Charles Faram in the UK, and two from Hopsteiner (X04190 and X09326).

Five of those now have names and a sixth, HPA-016, will have one by November. The Faram hops became Godiva (already CF217’s working name at the time), Mystic (previously CF160) and Harlequin (CF212). Hopsteiner X04190 became Contessa, described here last week. She is not really an IPA hop, and served as something of a control.

And, of course, now 692 has a name.

Those attending the tasting rated the IPAs 1 to 5 in six categories (floral, spicy/herbal, woody/earthy/resiny, citrus, vegetal and red/sweet fruits). These were not trained panelists, but they did their best and sometimes added interesting notes. (Such as from the participant who described HPA-016 as “vampire killer” and 033 as “vampire sedator.”)

Talus easily rated highest in both floral and citrus, even though it came up last in the lineup and by then alcohol and palate fatigue had kicked in. Pretty much every citrus-related flavor was described—lime, orange, lemon peel, lemongrass, pineapple, tangerine, grapefruit, you get the idea.

My two favorite notes for HBC 692 were “unicorn toes” and “Minty, resin, grapefruit, onion, minerals. The future with flying motorcycles instead of jetpacks.”

Expect to see plenty of IPAs hopped only with Talus next year. Heck, I had a couple with 692 last year in Brazil. In one of those, the brewer said he was shooting to showcase even more coconut character sometimes found in Sabro. That didn’t work.

Once the wave of single-hop Talus beers passes I am looking forward to tasting how brewers use it in combination with other hops. You know, in beers that aren’t dry hopped with six pounds per barrel. I suspect it will play well with others.

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* The new variety from New Zealand is called Nectaron. The name is a marriage of Nectar of the Gods and breeder Ron Beatson’s first name. As an experimental the hop was called Hort 4437. NZ Hops CEO Craig Orr said, “In its advanced trial stages, it has usurped the interest around Nelson Sauvin. We think it’s a quite significant threat in terms of the profile you see in American hops like Citra and Mosaic–it’s an absolute candidate to take over from those guys especially in its own backyard.” Pretty bold.

It will be available only in New Zealand, Australia and the United States for now.

Hop Products Australia plans to announce a name for HPA-016 in November. She is the result of a cross made in 2004 and has been trialed extensively by Australia brewers. Matt Hogan, head brewer at Hope Estate, draws a comparison to Galaxy that will interest American brewers.

“I guess it’s something a little bit different to Galaxy in terms of it’s got plenty of fruity hop but it has also got this spice to it, which just gives it another dimension,” he said. “I think it will work well in that NEIPA style, I think it will work well in most pale ales, and it might also work pretty well in a hoppy pilsner or something like that–in anything where you’re looking for some fruity characters.”

And then there is this tasting note from Asheville: “If this were gumbo it would be the best gumbo I ever smelled.”

Hipsters, hobnobbing and the exclusive-inclusive divide

Footsteps at Death Valley
a) Last week, Brews News in Australia highlighted a report that suggested “the positioning of many craft beers to target ‘purists’ and ‘hipsters’ gave the independent brewers less traction with a sizeable part of the Australian market.”

The result is that mainstream breweries have created a class of “contemporary beers” that are priced between budget beers and premium beers. They appeal to “consumers tiring of traditional beer brand offerings but ‘who felt disenfranchised by the craft movement.’”

b) With that in mind, look at what Mike Urich wrote in his Seven Point Analytic blog last month. Really nice visuals illustrate that, “Low income drinkers have exactly one entry point into beer, and it’s pale/light lager. We’re hardly offering new and low income drinkers a lot of options.”

He contrasts that to spirits, where every segment has significant pricing overlap. “The average price of whiskey, gin, and tequila are each above the average price of vodka, but there are still plenty of options in every segment at essentially every price point. This allows drinkers of every income level an entry point into any spirits segment that they want to try. From there, they can go wherever they want—there’s a cheap, widely available spirits brand in every segment for every drinker.”

c) In 1998, The New Brewer included an article about “The Demographics of the Micro Market.” It reported the results of the National Beer Survey, which was sponsored in part by the Institute of Brewing Studies (a forerunner of the Brewers Association).

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New lager friendly hops

Humulus lupulus, hop

When a new hop variety is given a name these days many brewers have a good idea what she will smell and taste like in beers because 10 years or more may pass before a seed turns into a plant that farmers and brewers can trust. Many breweries will have participated in trials to evaluate the hop.

A name is the final step, but an important one. When Yakima Chief Hops offered HBC 291 for sale in 2016, just months before the Hop Breeding Company named her Loral, they included a disclaimer: “Due to the experimental nature of these varieties, it is advised that brewers do not build a specific brand based on these hops. At this time, we recommend using these varieties for one-off or seasonal brews.”

The most anticipated new name this year is whatever HBC is calling HBC 692. Releasing the name is an event is on the calendar (Sept. 9, 9 a.m. PST) for Yakima Chief’s virtual hop harvest. HBC 692 is a daughter of Sabro and depending on who is describing the aroma and flavor is packed with “grapefruit, floral, stone fruit, potpourri, woody, coconut, and pine.” She is a high impact hop, bound for plenty of hazy IPAs.

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Where have all the bitter beers gone? Gone to hazies everyone

An interesting dispatch from Brews News in Australia begins, “One of New Zealand’s leading brewers forecasts the ‘destruction’ of bitter beers” after judging the Malthouse West Coast IPA Challenge in Wellington.

Kelly Ryan, head brewer at Fork Brewing and a World Beer Cup judge, has a lot to say.

We don’t have many beer drinkers with a knowledge of bitterness anymore because there are so many beers out there that are not bitter.

We’ve entered a whole new realm of brewing – I say it jokingly but in 10 years’ time if we keep going like this there will only be lagers, the odd pilsner and the rest will be hazies, fruit beers and pastry stouts. That’s what people want.”

Luke Nicholas of Epic Brewing, also a World Beer Cup judge, agrees. “So many entries were distant from style because so many lacked hops. The bittering level was quite low for style,” he said.

Ryan and Nicholas collaborated for a recipe in “For the Love of Hops.” The 5.6% New Zealand pale ale was nicely and firmly balanced with 40 IBU.

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Make wort, CIP, repeat. #brewerylife

Last week, Evan Rail tweeted a link to a New York Times story about “The Twilight of the Imperial Chef.”

Rail wrote:

Great piece arguing against elevating celebrity chefs, recognizing that many people make restaurants great.

We’ve been saying the same thing about craft beer for years.

Breweries are *lots* of people. Delivery folks. Taproom workers. Keg cleaners.

In our culture we have a tendency to elevate & make heroes of individuals.

But our favorite breweries include more folks than just Sam, Garrett, Tomme, Evin or Yvan. (And look: you know which breweries I mean.)

These are teams. Groups. Real people. Let’s do right by them.”

Consider how Tejal Rao sets the table in the Times story:

For decades, the chef has been cast as the star at the center of the kitchen. In the same way the auteur theory in film frames the director as the author of a movie’s creative vision, the chef has been considered entirely responsible for the restaurant’s success. Everyone else — line cooks, servers, dishwashers, even diners — is background, there to support that vision.”

This is one of several stories recently about “monsters in the kitchen.” I don’t think anybody is suggesting that is going on within breweries. (On the restaurant side of brewery operations, that might be another matter.)

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