Session #14: Generations of Beer People

The SessionIn setting the theme for The Session #14: Beer People Jeff Bell asked for “pen portraits.”

At the risk of appearing lazy I’m letting the subject speak for himself. Ed Reisch was the fourth generation of his Springfield, Ill., family to oversee operations for Reisch Brewing Co. The brewery operated from 1849 until 1966, although Reisch left in 1964 to work for Pabst in Milwaukee

I visited him in December to collect his oral history, in this case using video. Here are a couple of minutes in which he talks about brewing Pabst and Andecker (Pabst’s high-end beer) in the 1970s.

The Reisch Brewery is gone . . . It was not insignificant — by the early twentieth century it occupied three acres and 11 building, shortly before Prohibition producing nearly 80,000 barrels annually. Ed Reisch was born in 1919, and played in the brewery as a youth during Prohibition, when malt syrup was produced there.

But the Reisch story continues . . . One of Ed’s sons, George, is a corporate brewmaster at Anheuser-Busch and George’s son, Patrick, is training to become a professional brewer. That will make six generations.

So more later.

Young’s Bitter: Red Tractor guarantees it’s all UK

Red Tractor Assured food standardsRed Tractor beer is not a brand in the UK (as opposed to the Palisade Red Truck IPA from Colorado), but a stamp that assures it is made only with British ingredients that have been checked for quality assurance.

Wells and Young’s has become the first major brewer to promote the Red Tractor logo.

Red Tractor “is a food assurance scheme which covers production standards developed by experts on safety, hygiene, animal welfare and the environment amongst other things.”

Reacting to Wells and Young’s announcement all bottles of Young’s Bitter will carry the Red Tractor logo, Jonathan Tipples, vice chairman of Assured Food Standards said: “The Red Tractor logo signifies that the ale has been brewed in the UK using hops, malt and barley produced to high standards on the farm and checked by independent inspections.”

The current barley and hops crisis (both prices and availability) has reminded many drinkers of the historically strong links between brewers and farmers.

Head brewer at Wells and Young’s Brewery, Jim Robertson, said: “It is incredibly important to us that we work with our farmers and suppliers and knowing that every drop of Young’s Bitter will be made with Red Tractor approved ingredients is a strong provenance message for our consumers.”

Fat Tire in cans: No foolin’

You are bound to see some April Fool’s posts today in the beer blogosphere, but the news that New Belgium Brewing in Colorado almost certainly will be packaging Fat Tire in cans is real.

I simply missed the story in the The Fort Collins Coloradoan until now.

Fat Tire is the only one of New Belgium’s brews that will be available in cans and will be packaged in a 12 pack, capitalizing on the brand’s popularity.

“It’s a little more versatility in our packaging,” spokesman Bryan Simpson told the newspaper, and it provides another option for people to take cans of Fat Tire to places they couldn’t take glass bottles, such as concerts and other outdoor activities.

Given New Belgium’s commitment to sustainability this makes perfect sense. Aluminum cans are 100% recyclable into new cans, and recycling 40 aluminum beverage cans saves enough energy equivalent to one gallon of gasoline, according to the Aluminum Association Inc.

Oskar Blues in nearby Lyons triggered something of micro canning revolution in 2002 when it installed a small canning line at its then-tiny brewpub.

Added April 2: New Belgium has issued a press release indicating cans will be available in June.

Monday morning musing: Are you a geek?

Whiting Brothers

Zion National ParkThe photo on the left was taken at our destination last week — Zion National Park in Utah — and the photo at the top on the way there. Whiting Brothers businesses, motels and services stations, operated along Route 66 from 1926 into the 1990s (though their presence was severely diminished before the end).

These remains are located between San Fidel and McCartys (New Mexico), on one of the short patches of 66 you’ll occasionally find paralleling Interstate 40 in Oklahoma, Texas, New Mexico and Arizona. There’s no motel in sight and what’s left of the gas station is in the background.

Sierra will be talking about climbing Angels Landing at Zion long after the WB sign has disappeared, but there’s something to be said for being able to make the little stops as well as enjoying the destinations. They are both part of our plan for the next 15 months.

Now back to your regularly scheduled beer programming.

Cerevisaphile? Lew Bryson asks if it is “time to stop calling each other “beer geek?” And solicits alternative terms. Alan McLeod picks up the challenge, advocating “Beer Nerd.”

You’ll find plenty of ideas in the comments at both blogs.

So far nobody has brought up a suggestion that beer writer Gregg Smith made years ago: “cerevisaphile.” Perhaps just as well.

Lew suggests beer fan. I like that. In fact, we used the term in “Beer (Eyewitness Companions).” You can be an avid fan, a casual fan, a bandwagon fan (you are either on the wagon or off the wagon).

The Session. Another suggestion that pops up in comments is “beer people” — a good excuse to remind everybody that’s the theme for The Session #14 on Friday.

From the business pages: MarketWatch has an update on hop shortages. Mostly dreary. And from “Brew” Blog: Land Grab and Shakeout in Craft Beer?