No surprise. The Brewers Association announced craft beer sales we up 12% in 2007, pretty much the same numbers that IRI revealed last week.
The story is here, but I wanted to draw your attention to this nifty looking chart. Much cooler than my photo with pieces of change earlier this week.
We can niggle about the definition of craft (click and scroll down), but moving around a few breweries out of 1449 isn’t going to change the percentages much.
What you see is a lot of choice (put it all in caps, if you want, and speak slowly).
But also that 97% of the breweries in the country make just 3.8% of the beer. Meaning 3% of the breweries produce 96% of the beer.
Make of that what you will.