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Monday beer links: Owning up to a sexist past; a ‘do over’ for AB InBev in China?

Earthbound Brewing cellar


This Brewer Hired Women Illustrators to Remake the Cringingly Sexist Ads It Used to Run.
There’s a right way. [Via Adweek, h/T Carla Jean Lauter]

‘Pinup versus pin her down’’: Indiana beers stoke controversy.
And there’s a wrong way. [Via Indianapolis Star]

Earthbound Beer’s renovation of the old Cherokee Brewery reveals a lot about 19th-century St. Louis.
When Ron Pattinson drops by St. Louis next month to talk about Scottish ale history the presentation will be at Earthbound Brewing (picture at the top courtesy of St. Louis Magazine). History meets history. [Via St. Louis Magazine]

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Monday beer links: Cultural wars & Stjørdalsøl


Whose Culture?
When I wrote about Cryo hops recently I began with an observation they might not be as big a deal as my Twitter feed would suggest. I was wrong. They are a big deal. Well, based on my Twitter feed the recent heated discussion about Zoiglhaus Zoigl-Kölsch is an even bigger deal. That’s because I follow too many of the folks expressing opinions, so I saw some of the same tweets maybe a dozen times. You can catch up by reading what Jeff Alworth wrote, and get an idea about the vigor of the discussion by continuing to the comments. Nonetheless, I’ll suggest not as many people care about this as will stand in line for the next release at Tree House Brewing.

I do not, however, think it is trivial. To go first to the bottom line, so you can skip the rest and get to the links, I am basically in agreement with John Duffy’s comment. No matter how much we might admire another culture if we think “the correct perspective for an American to have is an American perspective and that’s all that matters” we’ve taken a wrong turn.

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But is ‘juicy’ a flavor?

The best read post here, on an cumulative basis, is “Words to describe the beer you are tasting.” From nine years ago. Quite honestly, readers arrive via a search engine, read that post, check out nothing else here, and leave. The point is they are searching.

Flavor MapThey might be better off forking over $16 (plus shipping) to buy their own Beer Flavor Map. You can read more about it here. It works like this: flavor is broken into three color-coded categories — Taste, Aroma and Mouthfeel. Within each there are sub-categories, so under Spicy you will find licorice, clove, cinnamon, etc.
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Monday links: When beer fails, the line life & authenticity


Sometimes when hyperlinks start firing around here on Monday morning it might appear I have an attention problem. So here a road map. Jeff Alworth writes about the failure of a cloudy, murky beer in transit, JR Shirt about CloudyMurky and the line life, leading us to who’s looking out for beer quality (parts I and II), and back to Heady Topper, which may or may not be to blame for the accession of CloudyMurky. But that’s not the rabbit hole. Authenticity is the rabbit hole.

Granted, CloudyMurky is as well. I was in Minnesota last week, primarily to talk to the Minnesota Hop Growers at their annual meeting and workshop, where I heard the words “downy mildew” more often than you might in your lifetime. But en route I also had the chance to ask several people who know lots about brewing science the question that will soon have people running the other way when they see me coming: “How cloudy-murky, if at all, must these beers be to retain the magical flavors and aromas attributed to them?” Sometimes I use less polite language. My question is focused on the hop component although I know there is more, but that is the gist of it. I’ll get back to you when I find what looks like an answer.
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Monday beer links: ‘Essential questions’ still matter


“It’s a Shopping Mall for Alcoholics Out There”
Beer in context and the context is life. As the following links will suggest I already had storytelling on my mind when I read these 412 words Saturday morning. When you start looking for subliminal messages or find yourself noticing how similar the stories within the stories really are – well, 412 words like these will shake the cynic right out of you. [Via A Good Beer Blog]


Does Your Historic Site Communicate A Subliminal ‘Make American Great Again’ Message? [Via Peak experience Lab]
The art of wine storytelling. [Via Meininger’s Wine Business International]
Let me tell you a story… [Via Sediment]
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