08.12.19, BEER AND FERMENTATION LINKS, MUSING
1) Why Craft Beer Is Dying.
Simon Nielsen, a brewer in Wisconsin, writes, “To me, that—the loss of originality—is what is killing the heart of our movement. Where have the artists gone? Where have the brewers with something to say gone?” This mirrors the comment from Karl Ockert — “The priority is not to innovate but rather to profiteer. This is not why we started all this.” — that received a lot of attention a couple weeks ago. A tweet pointing to Nielsen’s post seems to have attracted little attention (I’ll admit, sometimes I lose track of threads). But a) sales by breweries the Brewers Association categorizes as craft increased about 4 percent in the first half of 2019; and b) there were plenty of “what is craft?” threads on Twitter. Here is one that went on and on.
2) AB InBev back at it.
Bryan Roth provides analysis of AB InBev’s first American brewery acquisition in, gee, two whole years. I only took a quick look at various social media outlets, but this does not seem to have stirred the emotional pot (and cries about selling out) that previous purchases have. Not sure if that suggests general weariness or lack of love for Platform Brewing. There was a comment on Reddit about how much more painful it would be had Jackie O’s or Urban Artifact been involved.
Related: Breckenridge Brewery Founder Wants to Return Original Pub “to the People”
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