06.17.19, BEER AND WINE LINKS, MUSING
1) All shook up: When craft beer goes mainstream.
2) The Economics of ‘Craft-on-Craft’ Acquisitions.
3) Oregon’s craft brewers have a problem: ‘There’s just too much beer out there.’
4) The beer industry is not dying.
5) Wine Consumption Probably Won’t Return to Normal.
In #1, Pete Brown writes, “In one sense, craft is simply the latest stage in the ongoing, permanent state of evolution in beer, of consumer education and rising expectations.” Change is constant in any business, and beer is not immune. Sometimes consumers benefit and other times they do not. And so drinkers may spend a certain amount of time guessing about the future, reading stories intended for those in the business. With that in mind, note that both #4 and #5 cite a survey that states “Americans spend about 1% of income on alcohol, no matter the age.” Don’t expect to find exactly the same conclusions.
6) The Most Delicious Foods Will Fall Victim to Climate Change.
Cutting directly to this scary scenario: “The main way that most people on Planet Earth are going to experience climate change is through its impact on food. . . But it was Jerry Hatfield, who’s a USDA scientist, who said to me that the broadest disruption caused by climate change will be in food systems, because there will be very region-specific impacts: from droughts, from flooding, from intolerable heat. There will be uninhabitable regions of the earth, and the global food system is completely integrated.” Pair this with the following story.
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