It would appear that this column with the headline “Yo, Johnny Budweiser: You can’t handle our bold microbrews” disrespects Midwest beers.
If sports rivalries are about more than just the teams, then Seattle vs. Pittsburgh in Detroit is also about the sometimes preposterously Epicurean Pacific Northwest vs. meat-and-potatoes land. The culture clash beneath this Super Bowl extends to Chad Microbrew vs. Joe Sixpack. Since beer is an indisputable part of football (Pyramid Alehouses report five times the normal business in their beer gardens during the two weeks of playoffs), it makes sense to check out our liquid lineup.
Here’s the premise:
There’s a reason for the bitterness in this rivalry, according to Shannon Borg, a writer for Northwest Palate and other food-and-drink publications: “Northwest brewers have basically learned from each other and have developed the ‘Northwest style’ of beer not German, not English. Those beers are definitely more wimpy. Northwest style is very hoppy, and I think there’s a testosterone thing going on they try to out-hop each other.”