I’m just asking.
I’d like to see somebody investigate the relationship between the impact of a changing beer demographic and a changing city demographic. It seems interesting to me, maybe even important, but I’ve got things like brewing with bark and what was cream ale sold in New Orleans in 1856 like to sort out.
I thought about this because Next City points to a map tool that can “serve as gentrification warning system.” (Pretty easy to tell where they stand on gentrifcation.) And the example given is San Francisco, Ground Zero for what is now broadly and generally referred to as “craft beer.”
(If you are still with me, you might want to open Tom Paxton’s “Yuppies in the Sky” in a separate window.)
Basically, there is a Next Generation of Beer Drinkers (there always is) and there is plenty of generalizing about what Gen Y and Gen Z value. Is it going to bother young upperly mobile good beer drinking consumers that they are becoming pins on an “Urban Displacement Project” map? If so, what are they going to do about it?