The link.

The paragraph:

The packaging, which describes Cold Standard as an “American Lite Brew,” reflects founder and CEO Joe Chura’s mission to change how people think about the category. “We don’t call an electric car a ‘non-gas car,’” he says. “Nonalcoholic beer is one of the only things we describe by what it’s missing, and I think that holds the whole category back.”

A bonus this week, because you may notice something similar about these two Bluesky posts from different sides of the Atlantic:

Happy hour in Navy Yard. Couple at the end of a full bar is showing each other videos on their phones, full sound. They leave. Another (younger) couple takes their seats. They order drinks … and then start scrolling through TikToks on their phones, full volume. Of course.

— Fritz Hahn (@fritzhahn.bsky.social) October 23, 2026 at 5:39 PM

I'm quite tolerant of kids in pubs, it's the parents are the issue. Currently in a quiet pub and the parents have their kid dressed as Michael Jackson (yes, that one, not 'our' one) and dancing to Smooth Criminal played loudly from a crappy speaker phone, on repeat. Kill me f#cking now …

— IrishBeerHistory (@beerfoodtravel.bsky.social) October 24, 2026 at 7:47 AM

The link.

The paragraphs:

“Will death metal still be played in the men’s room???” the very first commenter asked.

“The answer is somewhere between Yes and Hell Yes!” (Greg) Koch answered, promising that “It WILL return. Louder.”

The link.

The paragraph:

The brewery is still in the original location behind my house. The commute is fantastic. The Brewery is a 1 bbl hot side and 2 bbl cold side system with four fermenters and one bright tank. It’s a small operation but it does the trick.

The link.

The paragraph:

If Fat Tire were an actual bicycle, most people would put it on Craigslist and call it a day. But New Belgium can’t toss its former glory on the junk heap just yet. Even as younger drinkers gravitate toward the Voodoo Ranger clan’s bolder flavors and packaging, there are plenty of Gen Xers and Millennials with plenty of money for whom Fat Tire represents the golden era of early 21st-century American craft brewing. People still drink it! And despite its diminished stature, Fat Tire is still a top-20 craft brand overall. So New Belgium went for an overhaul instead, reformulating a “crisper, brighter” liquid and giving it a slick new package that calls attention to its eco-friendly credentials and omits its middling 5 percent ABV and outmoded style. “There’s a challenge to recharge heritage brands,” New Belgium vice president of marketing Kyle Bradshaw told Brewbound earlier this month, adding that the move “feels like a big risk” given Fat Tire’s outsized legacy.

The link.

The paragraph:

“Our understanding of the impact of picking windows and growing conditions on flavour has increased dramatically over the years,” Pete (Gillespie) continues. “The hops have changed the character of that beer, and I believe personally that they’ve kept it tasting contemporary. By picking later, we’re seeing more tropical fruit—richer passionfruit and mango, plus more dank, weedy notes in the later pick versus the cleaner, flintier Sav Blanc grape notes.”