What next for Rolling Rock? eBay?

The Wall Street Journal reports that Anheuser-Busch InBev NV is exploring the sale of the Rolling Rock brand.

You may recall that InBev sold the Rolling Rock brand to A-B in 2006, only to end up owning it again after buying A-B last year.

One possible suitor could be North American Breweries Inc., owned by New York private-equity firm KPS Capital Partners LP. KPS formed its beer company in February after reaching deals to acquire two upstate New York beer companies: High Falls Brewing Co. and Labatt USA. It bought Labatt USA, which imports and markets Canada’s Labatt Blue, from Anheuser-Busch InBev for an undisclosed price. A KPS spokesman declined to comment.

You may also remember that Labatt used to own Rolling Rock. Or not, because this has little to do with the beers you and I drink.