Ripped from today’s beer blog headlines:
Fakery and the Illusion of Variety.
Joe Stange sounds off:
“If you are a trained, experienced brewer who sometimes hires other breweries to make your recipe, you are not a brewer in the context of that beer. Sorry.
“That might sound petty. I prefer accurate. As an ongoing project I’m trying to connect the clearest meaning of those words — “brewer” and “brewery” — with a really simple public interest. Specialty beer is getting more attention these days, but more to the point: People just want to know from whence their food comes. Here is an idea — radical, I know — but why not put the place of manufacture on the label?”
Comment there
Great Story, Shame It’s Not True.
From Boak & Bailey: “Lots of pubs have fascinating stories attached to them but it’s a shame so few of them seem to be true.”
Comment there.
From the whiskey-world:
http://chuckcowdery.blogspot.com/2015/02/the-hard-and-un-true-story-of-george.html
Hmmmm.
Two other quick notes: I’m starting to use the word “transparency” more often to refer to consumer-values; I’ve been questioning how much more contract-produced “local” beer there is than it “looks” like on paper, and how much faster it’s growing than it seems too.
Thanks, Chris. That last paragraph is certainly relevant:
“In business and life, a person or company who will lie to you about something will lie to you about anything. Diageo has shown, and not for the first time, that it can’t be believed. That’s a problem.”