Look — fast, I guess — for one-second Miller High Life TV commercials planned as a counterattack on the 4½ minutes of advertising Anheuser-Busch will do during the Super Bowl.
That should give them plenty of time to talk about all the flavor in High Life.
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As you can tell, Super Bowl hype has begun, because stories about beer advertising abound.
– TV ads for Miller High Life start Jan. 26 and will tweak advertisers paying NBC $3 million for a 30-second ad in the game. “If we want people to drink our beer watching the big game, then we have to advertise before the big game,” says Andy England, chief marketing officer at MillerCoors. The one-second game-day stunt ad — known as a “blink” — will air on 25 local NBC stations.
– From the Baltimore-Sun: “Anheuser-Busch’s game plan for this year’s Super Bowl is simple: More Clydesdales. The iconic symbols of the St. Louis-based brewer will likely appear in three of seven spots.”
– The New York Times asks: Is star power enough to sell beer in hard times? Heineken has hired movie star John Turturro, while Anheuser-Busch has signed up comedian Conan O’Brien.
When I saw the headline my first thought was we were talking about the star power of individual brewers or individual beers. Silly me.
Now if we could only get Dennis Hopper to do a Pabst Blue Ribbon commercial we would be all set. (That’s a Blue Velvet reference for those that may not know 🙂 )