That was the (beer) week that was

That Was The Week That Was
I’m old enough that I remember the American version of That Was The Week That Was. Perhaps the hyper links in my brain got crossed, but that’s what I thought of when I spotted the first link here. Except I’m pretty sure it wasn’t intended as satire.

WHO’S COUNTING?
Only 4 ingredients in Bud Light? Yep, at least according to “8 Things You Should Know About Bud Light.” Hops, barley, water and are listed. Really, I read it at least five times. Kinda takes us back to time there was some confusion about the German Reinheitsgebot,

YES, BUT NO
There are good reasons to follow the suggestion in this headline: “Stop Drinking New Beers All The Time,” but I can’t go all in.

Here’s why. Outer Range Brewing makes beer about 60 miles west of ut. A lot of IPAs. They are very good at what they do, so there is no, “Hey, you should get better at this (or that)” first. A new IPA shows up, I might buy it. It will be interesting, something new, a little bit different. But it will still taste like an Outer Range beer. As humans we like what is familiar, but also what is different. Just not too different.

I could say the same thing about Halfway Crooks in Atlanta, although this time about pale lagers. Or . . .

NOSTALGIA
Speaking of our affection for the familiar.

Pop Music’s Nostalgia Obsession.

Best Bitter in a modern world.

14 icons. Beers to celebrate National Beer Day (last Thursday), itself a bit of nostalgia. Included were six hop forward beers and four imperial stouts. But what amused me most about the story is that Anchor Steam was listed as a “California common” when, because of trademarking it is the one historic steam beer that may be called a steam beer.

YOUR BRAIN ON BEER
L’Oréal has a high-tech headset “to help you find your most desired scent.” How cool would it be if a hop breeding company was able to put such a thing to work? This sounds at least as other worldly as flying cars: “During each unique consultation, the headset will grant its wearer cognitive reign to find their ideal fragrance, based on a series of responses to different proprietary scents. Technically speaking, it operates though machine learning algorithms that interpret the brain’s signals to accurately monitor behaviour and preferences in response to different fragrances. Essentially, it helps consumers determine the perfect scent suited to their emotions.”

Additional reading: Perfume cocktails.

BASEBALL IS BACK