Dan Conley at Community Beer Works has announced the topic for The Session N. 107: Are breweries your friends?
To be in business nowadays you pretty much have to have a social media presence. This is especially true in the beer world, where some breweries have basically built themselves on their personality. And yet, at the end of the day, we’re also selling you something.
I believe this is the first Session to be hosted by a brewery rather than beer blogger. How do you feel about that? Do you want your feeds clear of businesses, or do you like when a brewery engages with people? Can you think of anyone who does it particularly well, or poorly? As the person who does our social media, which I think is very good (although not quite good enough), I struggle with this problem. I’m on both sides, and rather than come to any sort of conclusion of my own I thought I would make all of you write about it.
This actually isn’t the first session hosted by a brewery. Nico Freccia and Shaun O’Sullivan at 21st Amendment played host for No. 22 seven years ago. The topics was: “What does the repeal of Prohibition mean to you? How will you celebrate your right to drink beer?” However, this is the first session hosted by a brewery on Jan. 1.