Firestone Walker’s ’10’

Will the project Firestone Walker Brewing has going now earn the Paso Robles, Calif., brewery more respect at the beer ratings sites?

The brewery won Champion Mid-Size Brewing Company (encompassing all breweries producing between 15,000 and 2 million barrels) in both the 2004 and 2006 World Beer Cup – but few of its beers reach the 90th percentile at Rate Beer and Beer Advocate.

The brewery plans to release a beer called “10” in October to help mark its 10th anniversary. The beer will come from a blend of 10 individual ales made over the preceding 10 months. Firestone Walker uses its own unique Firestone Union system (somewhat like Burton Union at Marstons) for fermentation. The 10 beers that will make up “10” are then aged in oak bourbon barrels.

Components in the final beer will include an imperial oatmeal stout and barley wine. Brewer Matt Brynildson sent samples of both to the National Homebrew Conference last month for a presentation Todd Ashman gave about the use of wood in brewing. Both beers are intense, already delightfully complex – showing differing effects from time in wood – and would surely get high marks at the beer rating sites.

The individual components of “10” are also periodically available for sampling at Firestone Walker’s taprooms in Paso Robles and Buellton on the Central Coast.

“The beer is being brewed in pieces, which will be put together like a puzzle to make the final blend,” Brynildson said. “It is similar to a winemaker’s job of blending different lots of wine. In the end, the beer will resemble a Port wine in complexity, alcohol and sipping pleasure.”

The brewery is in the heart of one of America’s hottest wine regions and winemakers often drop in at the tasting room. Brynildson plans to invite some of them to help determine the final blend.

We already know it will be a “10.”

Pete Brown’s Top 10 beers

Why should you care about a list from Pete Brown headlined The Ten Best World beers? (Since you might be asking yourself, who is Pete Brown?)

Maybe because he’s written two beer related books – Man Walks into a Pub: A Sociable History of Beer and Three Sheets to the Wind: One Man’s Quest for the Meaning of Beer – that are just plain good reading.

Or because his list, obviously intended for the UK audience, appeared in the The Independent. You’d want to read a similar list if it appeared in the New York Times. (Quick aside, it appears the Times’ next beer feature will be about wheat beers.)

The article isn’t available online, but Glenn Payne of Meantime Brewing was nice enough to send along a copy (I asked him; he wasn’t promoting Meantime, which made the list).

The 10:
– Budweiser Budvar (Czech Republic)
– Badger Golden Champion Ale (UK)
– Brooklyn Lager (USA)
– Gonzo Imperial Porter (USA)
– Meantime Grand Cru wheat beer (UK)
– Asahi Black Lager (Japan)
– Cooper Extra Strong Vintage Ale (Australia)
– Goose Island IPA (USA)
– Deus (Belgium)
– Duvel (Belgium)

Of the Badger Golden he writes: “This is the taste of summer evenings captured in a bottle.” And of Duvel: “Let it rest on your tongue for a while and the citrus flavours come out from behind the alcohol like a lover re-entering the room after slipping into something a little more comfortable.”

Kind of a new way to think about Duvel, eh?

Goose Island IPA is on a bit of a tear in the UK. Jeff Evans gave the IPA his only “9” (Editor’s Choice) in the April/May edition of Beers of the World. Evans wrote: “One of the world’s great beer aromas, with big, juicy, fruity hops leaping out of the glass. Earthy resins; deep citrus and pineapple notes” and “Astonishingly fresh tasting, outstanding pale beer. Will a UK supermarket please put it back on the shelves?”

Brown described the IPA this way in The Independent:

It can be confusing when beer is described as “hoppy” if you don’t know what hops are like, so this beer is an object lesson in the delights of the multi-talented little plant. The depth of its piney, grassy, citrussy bouquet rivals any sauvignon blanc. That, plus the zingy bitterness that follows on the tongue, is what hops are like.

An object lesson in the delights of the multi-talented little plant. Indeed.

When beer wishes come true

There’s a reason that the Potable Curmudgeon is near the top of the beer links (on the right). Roger Baylor wrote the entry he posted yesterday back in 1998. That’s when he most of his ramblings appeared in the FOSSILS newsletter, a photocopied homebrew club newsletter. It deserved reading more than once then and is worth re-reading this morning.

Now, through the wonders of the Internet and blogging, you can read it simply by clicking.

The account is about a visit Mitch Steele, who at that time worked in the specialty brewing group at Anheuser-Busch, made to the FOSSILS homebrew club meeting in New Albany, Ind.

It concludes:

At the same time, here’s to the hope that we haven’t lost him forever, that some day he is awakened to the reality that his professional skills are being given over to an advanced technical proficiency that by definition threatens to obliterate the spiritual and artistic natures of his field of endeavor.

Hey, Mitch: It’s never too late. C’mon over to our side.

Of course Roger dug this out of the archives because Steele recently went to work at Stone Brewing in California as the head brewer.

Who cares if beer has a tail?

Geez, take a few days to go drink beer with homebrewers (the National Homebrew Conference) and all kinds of interesting discussions break out related to our access to better beer.

First there was this: The long tail of the alcohol distribution curve in a business innovation blog.

That lead to this interesting post: Did the Long Tail just become a hit, or did it jump the shark, or is it just mainstream now?

And this one from the Long Tail itself, which might help you understand more about the “long tail” concept. (Daniel Bradford also wrote about this in his editorial in the May issue of All About Beer Magazine.)

If you’ve got this far and not clicked yet then much of this is summarized by Jay Brooks before he adds lots of thoughts of his own. It’s hard to comment on Jay’s post – other than to note he obviously has too much time on his hands – because he touches on many subjects I’d like to agree, and sometimes disagree, with him on.

So to stick with one: When he writes “we must act as a cohesive group” you may not be sure how that might include you.

Stone Brewing co-founder Greg Koch put the responsibility for keeping great beer available for all of us – and making it available to still more – on all of us. If his keynote address gets posted online somewhere I’ll add a link. For now, a quick summary from memory (disclaimer: I was drinking Stone IPA at the time, having judged beers all morning).

If you go into a restaurant, bar or beer store that isn’t offering the beer you want then demand that they do – or at least some other great beer. Remember you are the one who gets to define what a great beer is – not a fast-talking distributor.

Don’t serve your friends “stepping stone” beers because they are have more flavor than mainstream but not as much as those you like because you fear your friends (and relatives) can’t handle that much. Koch used the example of ordering a keg of beer for a wedding. Serve them great beer and they’ll thank you for it.

The access to market issues that Jay concludes his post with are real – in fact, I heard some other scary tales over the weekend – but there’s still a grass roots element to the Great Beer Movement (notice how we’ve moved up from better beer to great beer?).

That’s our part.

Blurring the line between beer and wine

My first thought on seeing the headline “Craft Beer Steps Into Wine Country” was that wine country (Northern California) was one of the early beachheads for craft beer.

In fact, the story in Advertising Age (warning, sometimes you can link here and later the story will be listed as paid content) the story notes that small-batch brewers are “increasingly cribbing vintners’ marketing techniques in an effort to keep volume and prices buzzing.”

Methods long synonymous with high-end wine marketing, such as reserve bottlings, vintage dating, future-allocation programs and even vertical tastings (in which drinkers compare multiple vintages of the same beverage) are becoming increasingly commonplace among craft brewers.

The story looks into pricing, reporting how Grand Teton in Wyoming is able to charge twice as much for a single one-liter “reserve” bottle than it does for a regular six-pack Of course there is the success of Stone Brewing’s Vertical Epic Ales.

Stone Brewing CEO Greg Koch says the brewery’s emphasis on vintages has created a demand for older bottles. A 2002 bottle, which cost $4.99 upon release, fetched $400 on eBay last November. Mr. Koch says that degree of consumer enthusiasm has driven production from 300 bottles in 2002, the inaugural bottling, to 7,500 bottles this year, which is on pace to sell out.

“It really is a lot like selling fine wine, very boutique-ish,” Fred Rosen of Sam’s Wine and Spirits in Chicago told the reporter. “The beer and wine sections are looking more alike all the time.”

Wine should be so lucky.