We own the niche

Beer giantThere has been a fair amount of hand-wringing as the partnership of Fordham Brewing and Anheuser-Busch prepares to close on its deal to buy Old Dominion Brewing.

That’s understandable. Change is not always good.

But what we should not be worrying about is the fact that Anheuser-Busch is involved in the deal.

Today The Long Tail has an interesting post about “Why niche brands win.” The key paragraph:

Consumers are fleeing the mainstream for the authenticity and quality of niche products. Today, when a big company buys a little one, it hopes that nobody notices. The aim is to keep the indie feel of the niche brand, while applying the distribution and marketing advantages of the big acquiring firm.

So A-B isn’t taking a stake in Old Dominion, which brews less than 30,000 barrels a year, to add to its production (more than 120 million barrels).

Have the beers of Widmer Brewing changed since A-B took a stake in the Oregon company? More recently, how about the beers of Goose Island (which A-B got involved with via Widmer)?

No, and no.

Small brewers – which is pretty much every brewery in America smaller than A-B, Miller and Coors – craft beers than large brewers can’t. OK, technically they can. But to brew a batch the size of Goose Island’s Matilda makes no sense to those guys. Heck, neither would the somewhat more mainstream Goose Island IPA (which Stonch just gave a rave review).

Granted, there was a time when such beers weren’t being produced. But as long as we are willing to pay a fair price I think it’s safe to say we’ve established our niche. It belongs to us, not the brewers. Not even the ones we really like.

That doesn’t mean drinkers of Old Dominion beers (or other outstanding beers it makes like New River Pale Ale) shouldn’t be vigilant. After all, A-B bought a stake in Widmer, not controlling interest. And Goose Island remains firmly in charge at Goose Island.

Old Dominion was sold, although Fordham has the (barely) largest stake. It seems that Fordham is who we should have our eye on.

Setting a wine blogger straight

One of the categories here is Beer & Wine. That’s not Beer versus Wine.

Jennifer Jordan would seem to disagree. She has written a stupid, and offensive to many, piece titled “Climbing the Liquor Ladder: Going from Beer to Wine.” What’s amazing is how many beer drinkers joined the conversation (which is what blogs are about).

Jay Brooks as done more than just comment – taking her to task in a lengthy blog post.

Is she a genuine wine snob, mean-spirited, or simply taking a lead from the Pittsburgh Tribune-Review columnist who grabbed all kind of attention (and many links) by taking a poke at beer snobs?

I hope this isn’t a trend. Want to generate a little traffic for your newspaper site, blog, whatever? Write something offensive about people who drink beer, see your list of comments grow near 100.

The curious part is that if her goal is to motivate beer drinkers to “move up to wine” or to somehow educate them about the pleasures of drinking wine (and there are many) then her column wasn’t worth much. On the other hand, because so many beer drinkers added solid suggestions her post ended up adding a little beer education to the blogosphere.

Good job, folks.

Think we should invite her to the first beer blogging day?

Do you talk to your beer collection?

Do you feel this way about your beer?

The New York Times has a story today about Park B. Smith, one of the world’s great wine collectors. His cellar covers 8,000 square feet and holds more than 65,000 bottles (half of them magnums). It has a full kitchen, bath and living room.

This question at the top arises from this lovely paragraph:

“I’ve had a crummy week, I just come down here for a few hours and talk to my bottles,” Smith said, giving voice to the desires of frustrated wine lovers everywhere. Linda (his wife) said, “That’s all right, as long as they don’t start talking back to you.”

But of course they should.

Added an hour later: Why it’s great when newspaper reporters can blog. The story Eric Asimov could do about the cellar is limited by the constraints of print, even when print goes online. In his blog he writes about “the journey we had taken together” – lunch, the wines, mostly the conversation.

What to call our beer blogging day

Jay Brooks added this comment yesterday to call the call for a beer blogging day. he was referring to an early round of e-mails where some of us discussed the logistics of doing this, including what it might be called.

First, from Jay.

For a name, what about:

1. Fermentation Friday
2. First Friday Fermentation
3. Firkin Friday
4. Frickin’ Firkin Friday
5. Frothy Friday
6. Monthly Malty Musings
7. Monthly Mash-In

Rick Lyke also suggested Firkin Friday. Literlalist that I can be I worried that implies you’d have to go out and find a beer on cask, or perhaps drink only English-inspired beers.

But although I’m hosting the first round, this is a group event with different hosts each month. So if you have an opinion about the name feel free to make a suggestions. I like several of Jay’s ideas.

The default name has been Beer Blogging Friday (Jon Abernathy thinks that is fine, BTW).

Congratulations, Ballast Point

Hop fieldEnough about session beers, at least for the moment. Let’s get back to hops.

Jay Brooks has the results of the Bistro’s 7th (yes, seventh, this is no fad) Double IPA Festival in Hayward, Calif.

The winner was Dorado Double IPA from Ballast Point Point Brewing, an old friend. We go back to when it was called Crystal Pier and was already winning at the Bistro’s festival.

In 2003 the guys at Ballast were nice enough to put some of Cyrstal Pier into 22-ounce bottles (they sold it only on draft) and ship it to New Mexico. The American Society of Brewing Chemists gathered in a resort north of Albuquerque for their annual convention and I helped Mitch Steele – then of Anheuser-Busch, now with Stone Brewing – round up beers for a seminar on styles.

At that time almost none of the 30-plus brewing industry employees in the room had ever had an “Imperial IPA” (or were ready for other beers like New Belgium’s La Foile and Cuvee de Tomme).

It was an eye-opening experience for me. These guys (meaning men and women) are focused. Many worked for the world’s largest brewers or companies that supply them. They are worried about shelf life, foam stability, stuff like that. No detail is too minute. And they can spot off flavors, and tell you why they are there, at perhaps three miles away.

We asked them to provide comments about the beers they tasted and I just drug those out of a file. I started out looking only at the Ballast Point beer, and that’s all I’ll write about today, but soon was reading more. Within the week I’ll post more notes about some of the other beers.

Only seven of the 28 who left comments said they’d buy Cyrstal Pier in a store.

One wrote: “Tongue scraper requested. Malt is still good.”

On the other side (and I know this was from somebody who worked in packaging at A-B): “Multitudes of flavor! Awesome – I love this new style.”

Maybe my favorite: “‘Savage’ flavor but not taste. Hoppy. Hoppy. Hop. Hop.”

You get the point.