A good home? Where John Maier brews

Jeff Risley provided the link to this first video during a presentation titled “Electronic Marketing to Your Fan Base” at the Craft Brewers Conference. Then I came across the second – a closeup look at brewmaster John Maier – while viewing it again.

Thinking back to Alan’s Do We Love the Beer or Brewer? discussion, I don’t really care if these clips simply explain why I so like Rogue beers and admire the brewery or if I’m confessing to having fallen prey to marketing wizardy. I just like them, and may watch them again this evening with a Rogue beer in hand.

Rogue founder Jack Joyce was among those at the seminar. After the video finished and several people commented on how amusing the tour guide had been, Joyce simply said, “He’s no longer with us.” I think he was kidding.

Innovation, Czech style

Rambousek beerWe already know this, but brewing innovation doesn’t stop at the U.S. borders. It isn’t limited to Belgium, or even to such new-ish hotbeds as Denmark and Italy.

Evan Rail of the Prague Daily Monitor writes that 10 new Czech microbreweries are due to open this year. He describes some beers I think we want to try:

Partly inspired by the nascent homebrewing movement, many of these smaller makers have introduced highly innovative half-liters: Rambousek’s outstanding chestnut-honey lager, Primátor’s excellent English Pale Ale and Zamberk’s to-die-for Imperial Stout.

Bigger breweries, Budvar and Pilsner Urquell, are also experimenting with new beers. Rail doesn’t have much nice to say about Budvar’s effort, but Pilsner Urquell seems to be showing an unusual willingness to think small although its plant for producing Pilsner Urquell itself expanded.

As if to counterbalance, Pilsner Urquell’s two new beers imitate the limited production, historic origins and unusual styles of a great Czech micro. Called Master, the new line claims inspiration from a sixteenth-century text on brewing by the court physician to Holy Roman Emperor Rudolph II. (It’s worth noting that the new brews are only said to be “inspired” by the past: both are modern, bottom-fermenting lagers, produced in Pilsner Urquell’s state-of-the-art brewery in Plzen.)

For now the beers are available only on draft and only at home. Bottles will come next but not distribution aboard.

Bootie Beer: RIP?

The Milwaukee Journal reports:

Bootie Beer Corp., a Florida company that turned to a Wisconsin brewer to produce its suggestively named beverage, has been getting its posterior kicked.

City Brewing produced Bootie Beer under contract for a Florida company, but hasn’t for more than a year (and apparently nobody else has either). This isn’t about City Brewing, but about the non-brewing marketing company called Bootie. Although Bootie’s flashy website wouldn’t make you think so, the company lost $6.6 million in 2006.

In February, Bootie Beer Co. announced that it had entered into an investment banking agreement with Orlando-based KMA Capital Partners Inc. to raise up to $25 million for Bootie. But KMA spokesman Jack Craig told the Journal that KMA’s involvement with Bootie ended.

There’s a chance the Bootie may survive this. Investment firms holding notes that can be converted into Bootie stock have claimed that Bootie defaulted and hope to take over the company.

So I’ll let you draw your own conclusions about what the future might bring. I’m taking the optimistic view and thinking, “Bootie Beer: RIP.”

Ground zero for beer?

Beer giantWhere is the center of the beer universe?

I ask that question because tomorrow I’m headed to Austin, Texas, for the Craft Brewers Conference. Hundreds of brewers will be there, the folks responsible for beers that are getting written about in the Wall Street Journal, Food & Wine magazine, Condè Nast’s new and stylish Portfolio and all sorts of surprising publications.

So will Austin be the center of the beer universe (or should that be Beer Universe?) the next few days?

Every other year judging for the World Beer Cup is held in conjunction with the Craft Brewers Conference. Then you’ve got more than 2,000 beers, plenty from outside the United States, and also brewers from around the world who’ve come to judge (and perhaps pick up medals at the awards ceremony). Those years it’s even easier to argue that CBC is at the center of the beer universe.

For instance, next year the CBC/World Cup combo will dance in San Diego. Some folks in San Diego would argue the region might already be some sort of beer epicenter, so they have no doubt about April of 2008.

This is probably a rhetorical question, although you are welcome to suggest an answer.

Book review: Beer & Food

Beer & FoodSo would you call Beer & Food: An American History a cookbook or a history book? This question particularly matters to me because we own a few beer related books and I can waste a fair amount of time trying to figure out on which shelf I put whatever one I am looking for.

And I ask it because the cover promises that the book “includes over 90 beer-related recipes.” Many of these appear in the last chapter and come from modern day breweries. They put a punctuation mark on the statement craft breweries are trying to make that beer deserves a place as the table. They are also fun to compare to recipes, some from hundreds of years ago, that appear throughout the book.

That said, I’m sticking this on the shelf with other books related to beer history and the role of beer in American (and world) culture. Author Bob Skilnik – whose books include The Drink Beer, Get Thin Diet: A Low Carbohydrate Approach and Beer: A History of Brewing in Chicago – seeks to document when and how beer belonged in the home kitchen (and when and why it didn’t).

Readers disappointed that Maureen Ogle did not include America’s ale history in her book, Ambitious Brew, will be delighted to that those years receive considerable attention here. Skilnik, an alumnus of Chicago Siebel Institute of Technology, draws at times on the brewing school’s archives. So we get a little different detail on how adjuncts became to be used in – and eventually define – American beer (another sore subject with some readers of Ambitious Brew).

His description of the manufacture of malt extract is equally educational. He points out the popularity of the products and cookbooks that supported extract. As an aside, it has always amused me to flip through one of those recipe collections, such as from Blue Ribbon Malt Extract, and see all these recipes that called for one or two teaspoons from a three-pound can. Little wonder consumers had to find something else to do with that extract.

Skilnik leans heavily on old cookbooks and “receipts” to track what he calls a “culinary evolution.” There isn’t much about how restaurant chefs would once have used beer – and perhaps they didn’t – or discussions with modern day chefs about emerging trends in their kitchens.

Thus if you are looking for a book with more about the do’s and don’ts of cooking with beer you might want to seek out Lucy Saunders’ book with that title. If you want more on pairing beer with craft food, then Saunders’ upcoming book might better suit you.

But if you want to learn more about how American beer and food have evolved together then take a look at Beer & Food.