West Coast IPA: new school/old school

Monday, SevenFiftyDaily told us “West Coast IPAs Are Making a Comeback.”

Tuesday, Andy Crouch started a conversation about what the true version of the “style” might be.

If you aren’t seeing the tweet, it goes like this: “Once dominant, West Coast IPA has largely disappeared from popular consumption for the better part of a decade now. And those remaining WCIPAs have become softer and hazier to meet the palate shift. Many of these brewers may never have actually tried a true version of the style.”

Because Crouch replied to his own tweet you’ll find different branches of the conversation if you click around. Lots of opinions, including naming names as prototypical examples of the “style.” Jim Vorel wrote it would not be Firestone Walker Union Jack because it veered toward “a fruitier direction.”

So let’s talk about Firestone Walker Union Jack and the Hopnosis, the latter released this year and described as the “ultimate new-school expression of the West Coast IPA.”

When brewmaster Matt Brynildson began working on the recipe for Firestone’s first India pale ale in 2006 he envisioned it might be brewed with English malts and would be fermented, like many other Firestone Walker beers, using the brewery’s unique Union system, and spending time in oak barrels.

The brewers at Firestone Walker made test batches for the better part of a year. “The first brews were maltier, sweeter, not what we were going for,” Brynildson said. The first thing to go was the British malts. “We weren’t trying to hold ourselves to a (specific version). We were going to make the best possible IPA.”

Read more

Monday beer links: Reckoning ahead? Would it be crispy?

Scratch Brewing, Ava, Illinois
St. Louis-based Sauce magazine has six suggestions for brewery/hike combinations in Missouri and Illinois. Of course, Scratch Brewing is one of the destinations. The story would lose all credibility if it were not. We made time eight days ago to get to rural Ava and sample everything on tap. The beers were tasting as wonderful, maybe more wonderful, than always. That’s a fig porter (made with fig leaves, not the fruit) in the glass.

Now to the links . . .

Tin Whiskers, a brewery in Minnesota, is closing. “A lot of people are getting in that think it’s easy — easy money,” says Tin Whiskers owner Jeff Moriarty. “I feel like a bubble is coming — a reckoning is going to happen.”

The brewery, the last to operate in downtown St. Paul, has been in business eight years. There were plenty of local stories, but little additional insight. However, the discussion at Beer Advocate is pretty interesting.

Just so you know, two Dallas-Fort Worth breweries also closed last month. There was no mention of a reckoning.

ON LANGUAGE
In search of elegant wine. I saved this story because the headline grabbed my attention. Before I got around to reading it I thought a bit about what attributes in beer, or simply what beers, I might describe as elegant. I know I’ve used the word. Not a lot, but apparently without proper thought. Honestly, this story didn’t help a lot. However, perhaps you can take the suggestion about what makes a mathematical proof elegant and make use of it.

Crispy. Jeff Alworth chimes in on the use of the word crispy, a topic I already said what I have to say about in February.

There was a certain amount of conversation when he posted a link on Twitter.

Which was followed a tweet from Matthew Curtis about “beer writers policing language that becomes part of a drinkers vernacular” and more comments.

And eventually this from Alan McLeod:

“While I agree that policing is fundamentally silly there is possibly an underlying question: is there any meaningful standard upon which the self-appointed might do such a thing? For the best part of twenty years doing this, I am left with the impression that too much of what has been written about good beer has been larded with a sameness made up of business promotion, recycling of the works of others, forms of oversimplification** mixed with claims to expertise and a certain code compliance. Is ‘crispy’ an example of that code? Maybe. I don’t have an exact idea what is meant when used. But it’s not unique in that regard. And I’m not sure that is the point. It seems that circles of praise gather whenever someone achieves the great gold ring of getting paid for their written code compliant words, as if that is the main end of beer writing.”

After you consider the intriguing question McLeod raises — What is the main end of beer writing? — there is this.

In “Democracy, authenticity, and the enregisterment of connoisseurship in ‘craft beer talk’” (Language & Communications 75 (2020) author Lex Connelly draws a parallel between oinoglossia (wine talk) and brutoglossia, (craft) beer talk (just focus on the words that make sense to you).

My takeaway, further informed by non-beery books I’ve been reading, is likely different from yours what yours might be. I think there is more to this what’s going on than hipster affectations and peer skeptically over the tops of my my glasses when I come across sentences that contain these words: “the key kind of class distinction in late capitalism.”

So, I suggest that some beer drinkers (writers and citizens themselves) may use language, tasting rituals and what they view as the importance of authenticity to accrue cultural capital. In “Distinction,” French sociologist Pierre Bourdieu posits that cultural capital (as opposed to economic capital) is an accumulation of knowledge and skills that demonstrate social status.

(You know if you know. Guilty here.)

Anchor Brewing savior Fritz Maytag once said, “It’s very hard to get pretentious about beer. You can become knowledgeable and start to talk with a highfalutin’ vocabulary. But you can only go so far with beer, and I’ve always liked that.”

Perhaps, but beer drinkers who adopt specialized language (i.e. crispy boi) that means nothing to my neighbors may be as intent on collecting cultural capital as those who celebrate elegant wine. That’s fine, unless that capital is used as a weapon to exclude those without similar special knowledge from joining the craft beer club.

PUBS
The whole point. “The Ted Lasso pub is just a pub.” Locals in the UK take the pub for granted. Viewed from afar it is idyllic.

Pressing play. And so it begins, “Over the weekend, I travelled on a number of different trains to a couple of different pubs and beer events. It was the first time since the start of the pandemic that everything about the day felt part of a previous lifetime; one that had been merely paused for a couple of years and restarted.”

Double threat. What’s the greater danger? A 26-story going up next door to a 200-year-old pub and leaving it permanently in the shade or Heineken installing its own manager?


Click on the photo on the left for details.

#nottwitter08

Defining the modern era of beer might be an interesting conversation . . .

Inspired by this (from Twitter, of all places):

Monday beer links: Make time for the first one

If breweries and beer, or craft breweries and craft beer if you are still a member of the movement, are going to save the world they must do better. The story about “How Sexism, Assault Pushed One Woman Out of the Beer Industry” is absolutely gutting.

And a part of the story not to be overlooked is this.

“It’s exhausting to keep telling this fucking story,” (Sarah) Hite says, adding that between 2020 and 2021, she and a trusted industry peer contacted two journalists about her experiences. Hite had given an interview to one of these journalists, but neither published stories about it. She says the reporter who interviewed her eventually stopped communicating with her.

Make time to read the whole story.

#FOODIES
Interview with a master cicerone
So long, Chowhound
There’s this: In his conversation with Em Sauter, master cicerone Shane McNamara says, “I like to think of this journey as the same of what people describe as becoming a ‘foodie.’”

And this: Writing about the announcement that Chowhound website will close next week, Eric Asimov explains that the site was “a neighborhood hangout for food adventurers — chowhounds, (founder Jim) Leff called them, distinguishing them from dilettantish foodies — to indulge their opinionated obsessions among a like-minded community.”

Leff clearly is not pro “foodie.” I admit this is piling on, but there is also this from the foreword of “Foodies: Democracy and Distinction in the Gourmet Foodscape.”

“(The authors) show the pursuit of social status that underlies the false egalitarianism of foodies’ claims to like humble dishes. They know that we are really luxuriating in our sense of entitlement, and that every claim to like simple food is a means of asserting our distinction.”

Does that sound inclusive?

Bonus reading: Leff wrote a series of blog posts about selling Chowhound. Start here.

THE EARLY DAYS
A long conversation with Alan Sprints, who recently announced he will soon close his Hair of the Dog brewery. This: “It was very frustrating that having good beer wasn’t enough. It wasn’t even the second or third most important thing. It was always so frustrating that I had to work so hard, and yet I never was financially very successful. Critical success came early on, and that sustained me for quite a few years, but financial success is the reason you get into business in the first place.”

AUTHENTICITY
Bringing Ancient Beer Back to Life in the Modern World
This is true: “If history, as they say, is told by the victors, rebrews can either reinforce or challenge cultural narratives.” And that may be more important than perfectly replicating the flavor of an ancient.”

“Re-creation beers, whether authentic or not, illuminate our understanding of beer and culture, and show us that we are actually very similar to our ancestors; beer is still a ubiquitous influence in our lives today,” George Schwartz wrote in a Beer History magazine essay in 2013 that examined the importance of authenticity in modern versions of historic ales. “What unifies these projects — whether they are derived from archaeological artifacts, scientific research, or archival documents — is a strong desire to connect with the past.”

PUBS
Drinking with the Simpsons
After you read this new story about the popularity of Moe’s Taverns in South America, consider Samer Khudairi’s essay about how The Simpsons taught him about beer and drinking.

Surveying the literature of the pub
“It has also long been a favored site and subject for English literature. Some writers have dramatized the pub as a male-only space. For others, it has been a staging ground for transgression, where the norms of behavior break down. The pub has meant shame, dissolution, pleasure, companionship, and the artifice of companionship. A mutable mini-England on every high street.”

FUTURE READING
The North American Guild of Beer Writers announced the 2022 “diversity in beer writing” grant recipients, as well as the topics each of them will be writing about. Cool stuff.