Roger Protz rightfully asks why the British press hasn’t been all over the news that beer sales by members of the Society of Independent Brewers were up nearly 11% in 2007.
This stunning success story – at a time when giant global brewers are reporting a sharp downturn in sales in Britain – has been met by a resounding silence by the media.
Michael Hardman, SIBA’s press officer, tells him, “This is a great British success story – but nobody wants to know.”
Protz pulls no punches:
The reason is not hard to understand: the media is obsessed with “24-hour” drinking” and “binge drinking” and doesn’t want to write about a good beer story. As Hardman adds, “If you substituted ‘beer’ in the report with the word ‘wine,’ the media would be falling over themselves to write glowing stories.”
It’s not like the ongoing success of “craft” brewers in the United States doesn’t get pretty good coverage.
– I’ve tried not to spend too much time looking at the Philly Beer Week schedule. I know my head would blow up were attending an option. And that’s a best case scenario. If it didn’t then I’d surely destroy at least some of my internal plumbing. They should call it Philly Hedonist Week. Best I stay here in New Mexico.
But it does make you think about Philadelphia boldly declaring itself “America’s Best Beer-Drinking City.” This has led Stephen Beaumont and Don Russell to debate Philadelphia’s beer cred in Ale Street News. (So far just in print, but look for the story to pop up online.)
I’d say I was staying out of it, but since last week I casually mentioned that any such debate begins and ends with Portland, Oregon (see, Jeff, I wrote it again), I’ve already taken a stand.
Were I getting further involved I certainly would use Russell’s post Saturday about the demise of Ludwig’s as evidence for whatever other side. Geez, if Gibson City, Illinois, can support a German restaurant with a solid beer selection shouldn’t America’s Best Beer-Drinking City?
– Conversations here sometimes go directions I would not have anticipated. One last week about buying habits of Gen Yers turned into a discussion about authenticity. Enough to talk about that Lew Bryson then added much you should read at his blog, including an important comment.
I meant everything I said at the beginning of the post about what “authentic” means to me, and that’s what I want…but I want to define it for myself, and I would just as soon not see claims for it made by brewers when it’s not clear what it does mean.
A reminder we all our own definitions, and biases. Me, when I read something like this from Beerdrinker of the Year finalist Matt Venzke I want to shout hallelujah:
“Small breweries are one of the few remaining vestiges of local uniqueness. Internationally, breweries reflect the local character, history and flavor.”
Your mileage may vary.