And you may ask yourself, ‘Well, how did I get here?’

Fog

Perhaps the wires in my brain simply got crossed this week. I have no interest in commenting on the news after news after news related to the business of beer that just keeps coming. (Take a look at Brewbound and keep scrolling if you think you missed something. Or, if you recently did something you feel you should be punished for, go directly to Beer Twitter.)

Instead my thoughts keep going back to June of 2020, when economists Lester Jones (National Beer Wholesalers Association) and Bart Watson (Brewers Association) discussed what was going on with beer sales only a few months after the world shut down. Jones planted this seed:

“When you look how the brewing industry has evolved . . . in that 2008, 2010 recession we saw a lot of different business models. We saw people who were a little bit more of the taproom model, where they wanted to be small, they wanted to be local. They had certain business models they were pursuing. Then you had players who were a little more lifestyle oriented, and they were the guys working on their second careers. They were doing it for a lifestyle versus other people who were doing it for a living.

“I think at this point we’re going to see a division in the industry as the people who were in it for the lifestyle of having a small little brewpub in a local community versus the people who were in there with the intentions of growing a real brewing business, widely distributed, with a widely recognized brand. These two business models are going to split off. This is the event that will do it.”

The beer business and culture. Culture and the beer business. Can they be separated?

Monday links: This week in stupid beer lists

Imagine a university within a single giant building. Once in a while you’d walk into a room and everything the lecturer said would be eloquent and new to you. But the longer you spent the less often that would be true. Still, you would see newcomers listening with rapt attention, because they’d never heard of foeders. There will always be newcomers.

HERE’S AN EXAMPLE
Sorry, this in depth report from the Wall Street Journal about the “beer vs. liquor rivalry” is behind a paywall. It is an excellent story, with information new to me, but not really that much. If you’ve been following Good Beer Hunting Sightlines and other beer centric sites you already know most of this.

FEEL GOOD STORY OF THE WEEK
South Africa’s first black female brewery owner, Apiwe Nxusani-Mawela, finds a market for her beers . . . in the UK. Here’s an interview with her (from 2019).

INDIE BEER
Could what last week was craft beer be indie beer this week? Steve Body thinks so. Sam Calagione began using the term in the early teens, but nobody seems to remember.

BEER BLOGOSPHERE
Yes. This is what happened to the beer blogosphere. Please read the thread.

Back in 2007, perhaps I would have linked to this story and written a post about what it means to be a “wild-derived” hop variety. Instead I pointed to it on Twitter with no explanation.

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