The beer myths that keep on giving

Ben Franklin misquotedEarlier this summer Martyn Cornell wrote that the Wikipedia entry on India Pale Ale “so completely, uselessly wrong as to be actively dangerous: the mistakes in it are going to be repeated by other writers too lazy to do their own research, and they are likely to take years to stamp out.” A bit of a discussion about Wikipedia followed with a bit of a sidebar about how dang frustrating it is to see myths get repeated as fact.

We were in the Canadian Rockies at the time, and later it seemed too late to chime that small breweries are also a culprit when it comes to the IPA story. A shorter version of the Wikipedia entry gets shown thousands of times a day to drinkers ordering from brewpub menus or customers reading the blurb on the neck label. In the long run this propagates the information just as dangerously as Wikipedia.

I thought of that this week when we visited Independence Hall in Philadelphia — yes, “America’s Best Beer Drinking City” but this was a home school field trip. The gift shop sells all manner of items quoting Benjamin Franklin, including T-shirts and coasters, proclaiming, “Beer is living proof that God loves us and wants us to be happy.”

The problem is that Franklin probably never said this. Mid-Atlantic Brewing News explained this well nearly three years go (no link to the story – sorry), and Bob Skilnik had more details shortly thereafter.

What do you think the chances are the gift store will withdraw these obviously good sellers from its inventory for the sake of historical accuracy?

 

The brewery parking lot? Bell’s

Bell's Brewery from the airToday is the 100th day of our adventure, and we’ve posted a bunch of numbers since we figure this pretty much concludes Part I. Part II begins Monday when we fly to Germany.

You won’t find much beer — should I have counted ounces consumed, or at least number of different brands? — but you will notice we spent one night in a brewery parking lot.

The unnamed brewery was Bell’s in Michigan. John Mallett offered and we couldn’t resist. Would you pass on the chance to call friends and say, “Guess where I’m calling from.” OK, maybe it would have been cooler to be inside the brewery (with everybody else gone.)

This aerial map from MapQwest is a tad out of date — it seems as if they expand at Bell’s about every third week.

 

Budweiser American Ale coming, but we’re going

Budweiser American AleWe’ll be in Brussels (still thinking about this) on Sept. 15, the day Budweiser American Ale officially debuts on draft. We’ll be in Stuttgart at Germany’s second largest beer festival on Sept. 29, the day the first bottles of American Ale go on sale.

Will the American beer world have been transformed by the time we return in December?

I think not, but you might disagree based on the amount of words already generated in beer blogs and at the beer rating/discussion sites (one example). Anheuser-Busch has done a great job of creating interest in American Ale ahead of its release. Of course it helps to have millions of advertising dollars to spend during the Olympics.

And for POS (point of sale advertising), like the tap handle pictured, that evokes a the same classic American tavern/saloon feel many smaller breweries and the places that serve their beer have taken advantage of for more than 20 years.

Not that A-B has done everything right. For instance, this from a company press release:

“Budweiser American Ale defines a new style of ale – The American Ale – with the full-bodied taste profile of the amber ale style, yet remarkably smooth and balanced,” said Eric Beck, brewmaster for Budweiser American Ale.

There’s an arrogance in that quote that begs for a separate post with a snippy headline.

That aside, A-B is providing support that the Michelob Specialty beers didn’t receive a decade ago, and seeing of the powerful Budweiser name offers the same sort of halo effect (no, I didn’t mean with you) it did for Bud Light way back when.

So what does Budweiser American Ale it taste like? I don’t know, but you can check here (Lew Bryson), here (three stars), here (a “huge splash”) and here (“not bad”).

No surprise. Pacific Ridge (5.6% abv, 35 IBU) and American Hop Ale (5.6% abv, 50 IBU) were both solid beers. The thing is . . . neither found an audience, at least big enough to satisfy the corporate decision makers.

Will BudAle?

I don’t expect that will be decided by March. We’ll be passing through St. Louis then, so I hope to visit a tavern with a big Budweiser eagle in the window to see what the locals are thinking . . . and drinking.

 

Monday musing: On local, women, and a wine scandal

We’re wrapping up the summer phase of our Grand Adventure with an American history field trip and packing for Part II-Europe, so a few links to posts you should read and think about:

– On Locale, and Maeib writes, “Whilst supporting this initiative as I like to see local businesses flourishing, and will support them wherever possible, I don’t want to hear the words ‘beer miles.'”

Be sure to read the comments. I can tell you that three months into paying attention to all things local, not just beer, it’s possible to spend too much time thinking about this. Take a break and enjoy the beer, local or otherwise.

– The Wall Street Journal recently joined the marketing to women discussion which has already already consumed plenty of space here.

But you have to smile when you read that Coors “set up a unit code-named Eve this year to develop beer brands and marketing techniques appealing to women. The unit’s mission, the company says, is to create ‘a world where women love beer as much as they love shoes.'” What beer has been assigned that task? Blue Moon.

This is what beer is about: Beer Babe eventually gets around to drinking Shock Top Belgian White (a Blue Moon knock-off, as a matter of fact).

This is where beer need not go: A fictitious restaurant captured a Wine Spectator Award of Excellence with a fictitious wine list. Quite a mess in the wine world (reading here and here will be enough to make your head explode).

The news to me is that there’s an organization called the American Association of Wine Economists. I don’t think I want to drink in a world where there is an American Association of Beer Economists.

#6 – Where in the beer world?

Where in the beer world is this?

Could this be the stumper?

This photo was snapped during our current adventure. That narrows it down to 24 states, eight provinces and one territory. I’ll rule out Alaska and the Yukon for you.

Anway, this isn’t really a hit-the-buzzer-first-Jeopardy-type contest (Daria would kick your butt), so feel free to comment even if you don’t know where this barn resides.

Heck, I bet we’d all like to know if you can tell us what Koehler beer used to taste like.

(Here’s how this feature started, in case you forgot.)