Real, natural, authentic, and local

The Atlantic has a story about pawpaws, the “quintessentially American fruit,” and why they are so hard to buy.

This is not news to brewers.

“Brewing Local” includes a recipe from Fullsteam Brewery in North Carolina for making a beer with pawpaws and a story about why Piney River Brewing in Missouri has made a beer called Paw Paw French Saison. Here’s a bit of the Piney River story:

Brian Durham was listening to National Public Radio on his drive to work one morning when he heard a report about preserving Pawpaw French, a disappearing dialect in the Ozarks. “I thought, ‘That’s it. We’re getting some pawpaws, we’re buying some French (saison) yeast,’” he said. Piney River Brewing was going to brew Paw Paw French Saison.

Piney River is located on a farm five winding miles outside of Bucyrus, Missouri, because Brian and Joleen Durham live on the farm. They bought their house in 1997 and the rest of the 80 acres they live on five years later. They raise beef cattle on the property, but were too busy with the brewery in 2015 to get around to selling any. They feed spent grain to the cattle and a sign on the long gravel driveway leading to the brewery warns, “Caution, cows may be drunk on mash.”

Pawpaws (do not) not scale. “You find it all around here in the river bottoms. Good luck getting them before the critters,” he said. They buy their pawpaws from a farm in Ohio.

Pawpaw French is far rarer than the Cajun French that is essential to the culture Bayou Teche is intent on preserving. It is considered a linguistic bridge that melds a Canadian French accent with a Louisiana French vocabulary. The French originally settled Old Mines, Missouri, around 1723, back when the area was part of Upper Louisiana. “My father and mother spoke French very fluently, but they didn’t want us to speak it because it (caused) such trouble in school,” said Cyrilla Boyer, a lifetime resident who was interviewed for the NPR report. She said in the 1920s and 1930s teachers would smack students’ knuckles for speaking any French in the classroom. Pawpaw French persisted in Old Mines primarily because the town is so remote.

Historian and musician Dennis Stroughmatt is Pawpaw French’s ambassador to the outside world. He first visited Old Mines back in the 1990s, and there were still hundreds of pawpaw speakers. “It’s like eating candy when I speak Pawpaw French. That’s the best way I can say. It’s a sweet French to me,” he said. He knows better than to expect the language to make a comeback, but hopes parts of it will survive, and that kids will learn some phrases, and will understand the area’s slogan: “On est toujours icitte,” which translates to, “We are still here.”

The Atlantic reports on efforts to breed “a better pawpaw.”

It might be best to pause and consider this: “It may not be the worst thing in the world for pawpaws to play hard to get. Even if it was possible to scale production and ship the fruit nationwide, doing so would be at odds with the urge for local, sustainable food that fueled the pawpaw boom in the first place. Planting huge pawpaw orchards might just add to the ecological toll of mass farming. Breeders could use genetic modification to improve the fruit, Brannan said, but ‘that’s 180 degrees from what people think of the pawpaw. The pawpaw is real, natural, authentic, and local.’ For all the weird, frustrating aspects of pawpaws, they are a reminder of just how far food science has come in a century-plus.”

Balance has been restored, and a bit of bad news

I spent Saturday morning during the Great American Beer Festival awards ceremony seated next to Jonathan Moxey, head brewer at Rockwell Brewing in St. Louis. One of us would comment occasionally when a winner was announced.

“I taught him to homebrew,” Moxey said at one point.

I scribbled a few notes. After Boston Beer won gold for Just The Haze in the non-alcohol beer category, I reminded myself to see when the company last won a medal. It was 2014. (They won a second medal Saturday, in experimental IPA).

And so we came to category 83, Belgian-style witbier. You might remember that in May heads were turned when the judges at the World Beer Cup chose not to award gold or silver in this category, instead giving only a bronze, to Allagash White.

Saturday the judges gave three medals in the category, and gold to Allagash White (its eight GABF medal).

“Balance has been restored,” said Moxey.

That was the second most quotable line of the weekend. My top choice was simply overheard. “The good news is more women are getting into beer. The bad news is there is a line at the women’s room.”

[Note, a Monday morning edit] Festival recaps are just staring to get posted. The ROI of the Great American Beer Festival is a thoughtful one.

And a few more links . . .

Breaking news: Bell’s makes Hopslam a holiday beer.

For your viewing pleasure: Beer zines.

Science: Scientists Just Figured Out a Way to Make Beer Taste Even Better.

More science: LANL pair want to tap into science for better beer.

Stop and smell the . . . the third place

There is no mention of beer in this love letter to the sense of smell.

If the five senses were a boy band, smell would certainly be the least popular member. This is not news: Some of the most influential philosophers in Western history turned up their noses at olfaction. “Man can smell things only poorly,” Aristotle declared, deeming our noses inaccurate sense organs. Immanuel Kant called smell “the most dispensable” of our senses, citing its fleeting nature as the reason “it does not pay to cultivate it or refine it.” Centuries later, a study conducted by the marketing company McCann Worldgroup would reveal that more than half of the 16-to-22-year-olds they interviewed would rather give up their sense of smell than technology.

But without our sense of smell there would be no pleasure in drinking beer.

Great Good Places
Could this happen? I hope so. In his Fingers substack Dave Infante draws our attention to what he calls ThirdPlacesTok. It took a lot less than two years of zoom happy hours to establish face-to-screen interactions are not the same as settling in face-to-face, preferably in friendly establishment. The point is not that ThirdPlacesTok might replace our favorite “great good place” (to cite the title of Ray Oldeburg’s book), but that they introduce a new generation to the importance of third places. And this: “Remaking the American civic landscape to preserve the third places we have and build new ones (ideally where commerce is a secondary focus, or not a focus at all) will be impossible without a massive, small-d democratic groundswell of demand.”

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Another love story (Brasserie de la Senne Zinnir). “It looked cool, it tasted cooler: it was the first time I’d found a beer that was a bit of me. It tasted modern, in its hoppy aroma and bracing bitterness, while having a distinctly ‘Belgian’ edge in its spiciness. I fell in love, so much so that what Zinne did for me is something that I hope to do for everyone who drinks my brewery, Solvay Society, beers now – to change their perception of ‘Belgian beer.'”

Oktoberfest in Stuttgart

The other Oktoberfest. Germany’s second largest Oktoberfest, the Cannstatter Volksfest, attracts more than 4 million visitors to Stuttgart over the course of 17 days. Plenty of details and photos from Franz Hofer. We went in 2008 (photo here was taken then) and now I am wondering if festivalgoers still dance to “YMCA” on table tops and sing “Take Me Home Country Roads” at the top of their voices. I wrote a bit about the day for All About Beer magazine (god bless the return of the archives).

Festival, what festival? Yes, you could spend the week in Denver, drink hundreds of different beers from breweries all over the country and never step a foot inside the Great American Beer Festival.

The power of the story. Feel free to replace the word “wine” with “beer” each time you see it in a story. “Priming is a psychological phenomenon in which exposure to one stimulus influences how we respond to a subsequent, related stimulus—consider the high-decibel music that is often played during a sports game to energize the crowd and athletes. Studies show that if a wine is presented with a formidable reputation or is highly priced, people tend to rate that wine as higher quality. But quality alone does not guarantee greatness. A compelling story can imbue a wine with the crucial components of memorability and uniqueness, giving it an advantage over others even before the first taste.”

The people’s wine (or beer)? Eric Asimov at the New York Times makes his low opinion of Fred Franzia and Two-Buck Chuck clear in this story. Asimov is a member of a “smaller group of wine lovers spend a considerable amount of time, energy and money on wine because they find it delicious, as well as rewarding intellectually and aesthetically.” Nonetheless, deep in the story is another instance where the word “wine” could be replaced with “beer” in two instances. “The wine industry itself is much to blame with its history of pretentiousness, and its absurd rituals and vocabulary that convey the message that one must be a connoisseur before one can enjoy wine.”

The chase continues. Bottle flippers, mules . . . you’ve read about them before. But, wait, this isn’t another beer story. In this one “the good stuff” is bourbon.

Headline Gussie Busch would not understand
5 Best Brewery Experiences in Springfield, Missouri

For your beer reading pleasure

The North American Guild of Beer Writers announced its awards for beer writing between mid-2021 and mid-2022 yesterday.

Plenty to read there, but here are a few other posts that caught my attention last week:

The Voodoo Ranger Effect.
“What do these drinkers actually want?’ They want to have fun. They want to drink with their friends. They want to game.”

Another tough year for Italy’s craft brewers.
Consumers pivoting to buying their beers in supermarkets seems to have largely benefitted the country’s Big Brewers.

Craft Beer’s Pastry Obsession Has Hit Bourbon.
“I find it funny that those same dudes will scoff at Knob Creek Smoked Maple or [Wild Turkey] American Honey, while sipping on a Toasted Strawberry Mocha Finished whiskey with a ‘Let’s Go Brandon’ sticker on it.”

‘The category formerly known as craft’

Jeff Alworth wrote about “the role of status” and beer last week. When he posted a link on Twitter, Mike Kallenberger dashed of some quick thoughts you should also read. And I had to smile when in summary he wrote: “Status isn’t a small thing in beer more generally. But it’s a smaller thing in the category formerly known as craft.” (My emphasis.)

In the midst of his essay, Alworth suggests the popularity of hazy IPAs could be linked to the fact people across the room can see what you are drinking. I’m a bit surprised he does not mention how important cloudy presentation was to the success of Widmer Brothers Hefeweizen in the 1980s. After all, he wrote a book about the brewery.

In “Brewing With Wheat,” Rob Widmer tells the story about how he and his brother, Kurt, offered to let Carl Simpson at the Dublin Pub in Portland sell an unfiltered version of their wheat beer as a Dublin Pub Brand.

“Carl took the time to explain the cloudiness to people,” said. “The pub served the beer in a 23-ounce glass garnished with a lemon, and Simpson would have his waitstaff load a tray with glasses and walk through the pub. Other customers would ask about what was on the tray and order the same.

A decade later, the story was repeated in the Midwest when Boulevard Brewing found success with Boulevard Wheat.

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Post Magic: “Human Cannonball no longer tastes like being skullfucked by the entire hop store but rather a quick peck on the lips. It isn’t a riotous celebration of aggressive bitterness but rather an afternoon hop tea with the grandparents. It is rounded and cleaner and therefore not remotely as intense or tasty.

“This is the Cannonball Run made for your cousin who thinks they share the same passion as you because they bought a 4 pack of Barry Island IPA from the supermarket once. This is the Run made for people who appear on BBC documentaries with brand tattoos and willingly perform raps that they have written about breweries that they like. This is the Run for people that would still queue for a burger from Almost Famous.”

No, those were not weeds. Philadelphia city workers destroyed all the hops in a small yard growing beside Philadelphia Brewing Company. This is not a heart warming story, but you still might smile at this: “In the meantime, the local community has come together in ways that situations like this often inspire: Since it was reported in the local media, [the brewery has] been receiving calls from local home-brewers offering to help, offering to drop off hops that they grow themselves.”

– The Great American Beer Festival has added a list of beers that will be poured Oct. 6-8. There are a lot. But the first GABF in three years is going to seem strange without long-time regulars such as Alaska Brewing (except for an appearance from Alaskan Smoked Porter in the “Wish We Were Here” taproom), New Glarus Brewing, Bell’s Brewery, New Belgium Brewing (except for its Trippel), Boulevard Brewing, Stone Brewing, Goose Island . . .

Cultural vandalism. Molson Coors plans to close the National Brewery Centre, the former Bass Museum, in Burton. h/t Boak & Bailey.

– Revolution Brewing in Chicago has released CaramelCrisp, a 7% ABV brown ale made with caramel popcorn from Garrett Popcorn. Good luck with the paywall, but perhaps this is all you care to know.

Pubs
London I.

London II.

London Future?

Headline Gussie Busch would not understand
30 Under the Radar Breweries in Maine.