Shark jumped?
Asked because West Coast IPA v? (I don’t known, version 2.0, 2.2, 3, 9, whatever) showed up Thursday in The Wall Street Journal.
“Just bitter enough.” Hmm.
See you when the summer’s through*
Remember “Where in the beer world?” Time to play again. The answer will be posted in this month’s Hop Queries. Consider that a hint.
Almost every link I saved during the past week to post here you will find at a Good Beer Blog or from Boak & Bailey. That gives me an excuse to jump the gun on my plan to put That Was The Beer Week That Was (TWTBWTW) on pause beginning Memorial Day and instead start now. Monday transmissions may resume the Monday after Labor Day.
But please drop by once in a while so see if there are random posts. Here is an example.
Two stories from last week:
A) Goose Island Brewing put a million dollars worth of NFTs (non-fungible tokens) up for sale. Read it in the Chicago Tribune if you know the way around its paywall, or at Eater.
B) NFTs and building a community around a beer brand.
Now highlights from a story from the New York Post two-plus years ago about Brooklyn hops hipsters, an average-looking guy from the Midwest and White Claw:
Chaos erupted outside [Other Half Brewing in Brooklyn] when an apparently annoyed craft-beer hater pulled a gun on a long line of people who were waiting to buy the latest designer IPA, according to cops and online reports.
The gun-slinging skeptic struck around the corner from the brewery, where beer lovers with camp chairs and hand trucks regularly line up overnight to buy limited-run, $18 four-packs in collectible cans, sold when the doors open Saturday mornings.
It was at around 9 p.m. when the gunman and a woman he was with allegedly confronted the long line of hops hipsters.
#nottwitter10
Don’t forget which of these two styles, pilsner and IPA, is older. And which is more popular.
Inspired by this from Ron Pattinson.
“The world has moved on. Beer styles come and go. And almost never return. I’ll just cherish the memories of a time that’s gone forever. Like a Porter drinker in the 1940s.
“The same fate, incidentally, awaits Pilsner and IPA. All styles have their day.”
TWTBWTW*: Novelty, beta projects & consistent hitmakers
* That Was The Beer Week That Was (TWTBWTW) will be on hiatus until May 16.
Feel free to compare and contrast.
NOVELTY & CREATIVITY
The Novelty Trap
What separates Blind Melon from Shania Twain?
My comment two weeks ago about Lew Bryson’s “Stop Drinking New Beers All The Time” post stands.
Outer Range Brewing makes beer about 60 miles west of ut. A lot of IPAs. They are very good at what they do, so there is no, “Hey, you should get better at this (or that)” first. A new IPA shows up, I might buy it. It will be interesting, something new, a little bit different. But it will still taste like an Outer Range beer. As humans we like what is familiar, but also what is different. Just not too different.
PLACE MATTERS
What do consumers deserve to be told?
A farm brewery grows in Brooklyn
Other Half Brewing and Threes Brewing deserve all the beer geek love they get, but if there is time for only one stop in Brooklyn you’ll find me at Strong Rope. Blame founder Jason Sahler.
“When I am giving tours I am the face of the beer,” he told me a few years ago. “But I tell them all of this is not possible without farmers. The farmers do all the work before (ingredients) touch our deck. It’s easier for me to explain that on a small scale. There’s something more tangible to me when it’s local.”
BECAUSE . . . EARTH DAY
Customers expect these initiatives
Where sustainability and technology meet
And this . . .
#nottwitter09
Can you own terpenes?
Asked because this press release mentions “proprietary terpenes.”
Also a bit amused that somebody named Action Bronson is Elysian’s “Director of Dank,” and he says “Dank is a lifestyle.”