A quick plug for a Missouri beer festival

2nd Shift Brewing New Haven, Missouri

This will be of little use if you live far from St. Louis, but look at the picture above. Great setting for a beer festival, don’t you think? In this case the “2nd Shift and Friends 201st Annual BEERFEST” from noon to 5 p.m. Saturday. Host 2nd Shift Brewing is located outside of New Haven, in the Cedar Creek Conference Center, a cool little complex.

The brewery is in the building closest to the car, and the tasting room next to it, but Saturday beer from nearly to 20 breweries will be all over the place. It’s a bit of a haul (60 miles or so) from St. Louis, but sure to be worth the time. Wish we weren’t otherwise committed.

Details here and here.

International #IPADay & you

And so it begins.

The #IPADay hashtag hit Twitter a few minutes ago, so you’ve got about a month to get ready for the event Aug. 4. Although I’ve signed up as an “attendee” I’m not sure what that means. Can you find a proper India Pale Ale in London? That’s where we’ll be the first week of August, and during visits to Meantime Brewing on Monday and the Great British Beer Festival on Tuesday there’s a chance I might learn something new that I can pass along.

But what about you? This is supposed to be a grassroots movement, so I guess any dang thing you want. The mini-site says, “To participate, share your photos, videos, blog posts, tasting notes, recipes, thoughts with the world on Twitter Facebook, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media platforms you may use. Use the hastag #IPADay in all of your posts and then see what others are saying by searching the hashtag on google, twitter or other social media resources. Participants are also encouraged to organize ‘real-life’ #IPADay events.”

My suggestion is that this might present an opportunity to learn the difference between India Pale Ale and IPA, particularly if this is really going to be International #IPA Day. The mainstream IPAs so many American beer drinkers are ordering these days would be out of place in nineteenth century Britain or India. That’s fine, but it is silly to pretend any different.

I was reminded of this yesterday after I posted a link on Twitter to a crazy-long story in the San Diego Reader called “Beer Heaven: Hoppy Daze in San Diego.” A nice yarn, but as @thebeernut replied the story contains a paragraph worthy of one of Ron Pattinson’s contests.

IPAs started life as a British export to their troops stationed out in India back in the 1800s. British brewers discovered that if they put lots of hops and alcohol in the beers they were sending out, the strong beer wouldn’t go sour on the four-month voyage around Africa. The alcohol and the hops acted as preservatives. ’Course, then a few India-bound beer ships wrecked on the coast of Scotland, which gave locals the chance to sample the cargo. The secret was out, and IPA has been a staple in the UK, as well as India, ever since.

How many errors can you spot? It might take until Aug. 4 to count them.

Suggested reading
(I know, I keep suggesting the same two books, but these are the reigning champions.)

Amber, Gold & Black: The History of Britain’s Great Beers, by Martyn Cornell

Hops and Glory: One Man’s Search for the Beer That Built the British Empire, by Pete Brown

Mid-week (mostly) beer musing

Call it the six degrees of beer. Some days connections seem particularly easy to make.

What beer style would this be? “Yes, it’s true that a lot of rosés—too many, in fact—are insipid. Vacuous. Tasteless. As a category, it’s weak.” Despite the fact he writes for Wine Spectator, I think Matt Kramer asks really good questions. Like this one, respectfully edited, in his column about rosé wines.

“Allow me to take this one step further and ask: Do we now have too many wines [replace with the beverages of your choice] that demand involvement? Do you really want to listen only to symphonies? Is anything less than a symphonic blast of flavor and power somehow intrinsically lesser?”

Advice for the ‘extreme’ brewer?
“If you don’t have those moments where you go too far, then you’re probably not going far enough.” Vanity Fair profiles Andrew Mason, no that Andrew Mason but the founder of Groupon. Where do his ideas come from? He makes Sam Calagione look like he’s on center. How do you master the voice of the Groupon narrator? Lots in this long, long story so in case you don’t make it to the end, the final quote: “I love the idea of dying doing something that nobody cares about. I think that’s a cool idea.”

Mad Dog in the Fog remodeled?
I’m not sure how I feel about this. SF Weekly put the Dog among San Francisco’s “Top Five British Pubs” makes the list but notes “The recent remodel is controversial; it’s less of a dive.” That might not be good. And calling a pub in SF “British” is a little like calling a beer brewed in the U.S. “Belgian,” but that’s a different conversation.

Who do you trust?
Mike Veseth — author of the excellent book, Wine Wars: The Curse of the Blue Nun, The Miracle of Two Buck Chuck, and the Revenge of the Terroirists,” that I need to review — reports from the meetings of the American Association of Wine Economists in Bolzano, Italy. More proof that wine judges at major competitions are not very consistent. What do you think a similar study related to beer judging would show? And would it matter? Because Veseth provides a bottom line: “The research presented in Bolzano suggests that there are limits to how much we do trust and how much we should trust wine critics and judges. The power of critics to shape the world of wine may be overstated or, as Andrew Jefford notes in the current issue of Decanter, simply over-generalized. ‘Opinion-formers are highly significant — for a tiny segment of the wine-drinking population.’ he writes. ‘They remain irrelevant for most drinkers.'”

Blogging tip of the week
If blogging is to be a conversation then readers need to be able to comment. Insisting that comments be approved kills the conversation. Yes, spammers will show up, and as smart at Akismet is, occasionally they’ll sneak a comment through (in June that happened 25 times here, while Akismet shot down 45,351 attempts). But those are usually on old, seldom visited posts and pretty easy to spot; a lot easier that checking every few minutes to see if there is a new comment that needs approving. Rather than picking on anybody in particular I’ll also add it seems particularly strange to broadcast a question via Twitter, then ask readers to jump through assorted hoops to leave a comment and see that comment languish for minutes, hours, days. End of conversation.

Session #53 roundup posted; redeemed, or not

The SessionJohn Holl has posted the roundup for The Session #53: Beer Redemption. Head over and hit a few links, because one idea behind starting The Session in 2007 was to see what those of us who already knew each other might have to say about the same topic.

Another was to make sure we listened for new voices. Now there are something like 982,434 982,437 “citizen beer bloggers” out there (and just think if we gave the illegal beer immigrants a vote). And it’s still good to go look at blogs you might not every day.

The fact is I subscribe the Beer PHXation rss feed, but I missed this because when we got back from a few days of camping I marked all the latest feeds as read (shame on me). I’m glad the roundup put Ron’s closing paragraphs back on my radar:

The American craft beer community is small, in Phoenix it is smaller still. If you are a Beer Evangelist, then you have to believe in Beer Redemption. I’m of the mind that you need to work with everyone in that community if they are attentive to the quality of the beer and beer culture. Redemption requires two parties and there is no fixed timetable. The sign reads that Old World has closed its Taproom for the summer and is, “concentrating it’s efforts on brewing more beer and growing draft and retail accounts.” I’d much rather that they focus on surviving and growing than half-assing it, so their redemption with me is a work in progress.

The sign’s comic sans serif font. That’s going to take awhile to forgive.

And you really want to read Craig’s 12-Steps to Beer Snob Redemption.

Wikio rankings and other beer blogger navel gazing

The folks at Wikio sent me their latest beer blogging rankings to preview for you, so this seems like a good time to throw together a bunch of stuff about beer blogging and tweeting before getting back to beer and topics more aligned with the alleged mission here.

First, Wikio.* I’ve included the previous month’s ranking in parenthesis, a la Jay Brooks. If I understand the note from Florian Saugues at Wikio correctly Jay will post the rankings regularly beginning next month. Makes sense, since his blog is consistently No. 1 or No. 2 — why not put the list where the most people will see it? — and he always has a bit of interesting commentary.

1 Brookston Beer Bulletin (2)
2 Beervana (1)
3 The New School (3)
4 Brewpublic (4)
5 A Good Beer Blog (5)
6 The Stone Blog (7)
7 Appellation Beer: Beer From a Good Home (6)
8 Washington Beer Blog (8)
9 The Daily Pull (9)
10 Drink With The Wench (24)
11 It’s Pub Night (17)
12 Seen Through a Glass (21)
13 Oakshire Brewing (10)
14 KC Beer Blog (12)
15 The Session Beer Project (19)
16 The Not So Professional Beer Blog (15)
17 The Brew Lounge (16)
18 San Diego Beer Blog (45)
19 Craft Austin (18)
20 Beeronomics (30)
21 Brewer’s Log (Blog) (11)
22 The Potable Curmudgeon(26)
23 BetterBeerBlog (27)
24 Beer at 6512 (41)
25 Hoosier Beer Geek (46)
26 Musings Over a Pint (28)
27 Brewed For Thought (29)
28 Seattle Beer News (14)
29 Top Fermented (41)
30 Beer in Baltimore (31)

Ranking made by Wikio

Second, who’s got Klout? Nope, I hadn’t heard of Klout either, but according to Klout itself, it measures overall online influence, using “over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability* and Network Score.”

* “Amplification Probability is the likelihood that your content will be acted upon. The ability to create content that compels others to respond and high-velocity content that spreads into networks beyond your own is a key component of influence.” Duck — here comes some high velocity content.

Anyway, Klout’s list of “Top 10 Influencers On Beer.” I’ve inserted links for Twitter pages. You are on your own with Facebook. The categories are Klout’s.

1   Mariah Calagione (thought leader)
2   Ashley Routson (thought leader)
3   Lee Williams (thought leader)
4   Sierra Nevada Beer (networker)
5   Magic Hat Brewing (broadcaster)
6   Victory Brewing (broadcaster)
7   Flying Dog Brewery (networkers)
8   AbbeyStMartin Beer (specialist)
9   DRAFT Magazine: Beer (thought leader)
10 Beer 47 (networker)

Third, Fred, hops and a few of my friends. Another party I’ll be missing this year would be the 2011 North American Beer Bloggers Conference. I do wish I could be spend August 19-21 in Portland, Oregon. And I know I get no sympathy from you when I explain I’ll be getting up early in Wolnzach, Germany, to begin the long trip home after three-plus weeks of hop-related research in England, Germany, the Czech Republic and Slovenia.

But, dang, it would be nice to hear what Fred Eckhardt has to tell beer bloggers. And to make the trip down to the hop fields (no, its simply not possible to spend to0 much time hanging out with hop farmers). And to figure out if the PDX Beer Bloggers Twitter feed has any earthly value.