Maybe we need a hop flavor/aroma wheel

It was probably a half dozen years ago and our daughter, Sierra, was maybe 8 years old when she first heard a brewer and I talk about if one of his dry hopped beers seemed a bit “catty.”

She looked puzzled. Daria explained we were talking about an aroma associated with a litter box. She giggled, clearly not understanding this was a serious discussion.

Yesterday Pete Brown wrote about “dank” — a descriptor which comes with its own interesting sidebar. But that aside, Pete’s post and the comments that followed illustrate the challenge of describing what we smell and taste.

There’s no arguing that hops such as Citra and Eldorado contribute aromas hops previously have not. But it’s not clear if some aromas considered “bad” a few years ago are now acceptable. At least for the niche within a niche that constitutes those who enjoy hop-centric beers. And descriptions of flavors not acceptable in England in the 1930s that simply refer to “rank American type” or “Manitoba” don’t provide much help. On the one hand, brewers didn’t care for American Pacific Coast hops because of their “peculiar aroma.” On the other, they found drinkers liked an “American tang” in moderation.

It would have been nice had there by a beer flavor wheel (at the top) or a beer aroma wheel (bottom – click on either to enlarge). The former is better established, but both are works in progress. Use them as you will, but feel free to digress, as @olllllo did here: “David Schollmeyer’s Bucket Hugger is on @Papagobrewing and is a licorice mule with velvet socks.”

Beer Flavor Wheel

Beer Aroma Wheel

Diary of a cult beer arrival

This morning, The Wine and Cheese Place in Clayton, Missouri, posted a message on its blog.

The Wine and Cheese Place will be starting Founders CBS Canadian Breakfast Stout Reservations around 8:15.

Since I am confident that it is arriving today and I have an allocation. I thought I would start the reservations process at 8:15. I would rather do this before we open and I am not interrupted with other things here.

The Wine and Cheese Place on TwitterAlso, “We only have 24 bottles (well 23, we need to save one for us to beer geeks to drink at the store). 1 bottle per person.” Plus a little more. Use the link at the top to read it.

Here’s how it played out on Twitter:

 

8:12
tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc

8:15
CBS now (on sale)

8:16
I think the system is jamming, I cannot see orders

8:17
I think it is jamming

8:18
I think #CBS crashed our site, I cannot see anything either?

8:19
Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.

8:21
looks like 7 orders got in

8:27
Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.

8:30
I just stopped taking orders, it looks like all of a sudden a bunch came through. I will start confirming in order of received now and see.

8:37
Sorry it is taking so long, 12 confirmations done, working on the next 12

8:44
No, this means u are confirmed “Your order is waiting for an item to come back in stock. We will email you when it is back in stock. Thanks.

8:57
I sent out all the confirmations. Very sorry for the rough time. I knew it would be a nightmare and everybody would not be happy.

8:57
Before I turned CBS off online because of the crash, an extra 20 orders made it through.

8:58
@JustinTTravis I would think slim, but I will continue with the people next in line on the system.

8:59
Our system does not show the seconds of when the orders came through, but 26 orders came through at 8:28 alone.

Understand that at the same time Paul Hayden was dealing with the malfunctioning order system and trying to update customers via Twitter (because I follow many of the St. Louis beer obsessed their messages are also in my feed — Shep133 HOORAY! @TWCPBeer Now all I want is an AT&T iPhone 5 #CBSday.)

That was one stressful 45 minutes to sell 24 bottles of beer. And, in fact, the ending was a little sad.

8:51
So many people wanted @foundersbrewing #CBS that it crashed our order system for about 10 minutes. Crazy beer, I did not even save one 4 us.

An update: Comments worth reading continue to arrive at the blog.

GABF in 4 words: I told you so

You might recall that before heading off to Denver and the Great American Beer Festival, telling you about the 2011 Brewery Pick’em Contest I wrote: “And how can Sun King (Brewing) still be only a buck?”

Eight medals, four of them gold.1 That’s more medals than any brewery has ever won at GABF. Thank goodness brewing partners Clay Robinson and Dave Colt got out of jail in time for the awards ceremony. (They weren’t really in jail, but apparently there was a scary moment involving open containers on the 16th Street Mall.)

Andy Crouch would like these guys, because it seemed like at least one of them was always in the Sun King booth — even early Saturday evening. (A bit of disclosure: Clay and I are cousins, but I probably wouldn’t be as inclined to stop by as often if the beer weren’t so good.)

Except for one other quick story I’ll leave the festival commentary to others, recommending:

– Pete Brown’s “Ten initial observations” (I’ll add a link if he has more). For him, GABF doesn’t sparkle as brightly has five years ago.

– Crouch’s “The GABF That Was And Wasn’t . . .” I agree that the 30th anniversary pavilion was a great addition (I went with Shell’s Deer Brand, corn and all). And despite my contrarian comment would like to be able to find more brewers next to their beer.

– Jeff Alworth’s list of seven. Because this was his first, and despite the face he he credits Blue Moon White and Shock Top with the popularity of wit beer, rather than Brewing With Wheat.

Finally, I think I would have found something brewer Shawn Kelso from Barley Brown’s Brew Pub as telling and smile producing even if my primary focus last weekend hadn’t been hops. Presenting a beer called Turmoil at a media luncheon he talked about its history before it won gold last year in the “American-Style India Black Ale” category, now called “American-Style Black Ale.”

Kelso spent six years looking for a category for it before the “black style” got its own in 2010, starting in 2004 when he entered his first batch as an Imperial Stout.

The judges commented it was “too over the top in hops.” Kelso told his story, then shrugged.

“I thought, well, I can live with that.”

1 Plus they grabbed a third in the Alpha King Challenge.

Where in the beer world? 10.03.11

Where in the beer world?

Think you know where in the beer world this photo was taken?

Please leave your answer as a comment.

Hint: This picture was taken March 27, 2009 and these tanks were set upright not long after. They were used to brew beer that medaled Saturday at the Great American Beer Festival. That narrows it down, doesn’t it?

Psst, a few GABF ‘sleepers’

RIP, Beermapping Project Great American Beer Festival Fantasy Draught. Jonathan Surratt has come to his senses and let the crazy-to-administrate beast ride into the sunset after four fun-filled years.

But a new game has arrived to fill the void, the FBAG 2011 Brewery Pick’em Contest. So put down that beer judging glass, Jay Brooks, and get your entry in before the Thursday deadline.

Although the rules for the FBAG 2011 Brewery Pick’em Contest look a little scary I like the “here’s what you have to spend” concept (probably taken from some sports related competition I’ve never seen). This way everybody who wants to can own Jeff Bagby. Not just the player lucky enough to get him via draft.

I won’t be participating (having retired after Bagby and Flying Dog ran roughshod in 2009) so I’ll pass along two quick suggestions for filling out a roster after spending $26-$30 upfront. AC Golden hardly qualifies as a sleeper after four medals the last two years, but the small brewery inside of Coors’ giant brewery has expanded its lineup. And how can Sun King (winner at the World Beer Cup and GABF last year) still be only a buck?

Also, I stand by last night’s tweet. If Marble Brewery (which has to break through one of these years) or Urban Chestnut Brewing (new this year, and in judging only) were on the list they’d make great $1 choices.