Monday musing, local, & links

Start with this premise: “It seems that in today’s uncertain and flagging America, one sign of community prosperity and revitalization is a microbrewery or brewpub in town.”

The Ecocentric blog examines in some detail the role of small breweries in towns where they operate. The history gets a little iffy now and then, but ultimately Kai Olson-Sawyer makes a point that “just like with food, conscientious consumers are willing to pay a little more for better quality and for the local connection.”

The leap of faith here is that local equals better quality. It’s one thing for a brewer to say, “I can order the best quality malt in the world, the best hops, source yeast that provides whatever flavor you want and replicate water from any brewing region of the world.” Another to say, “Fresh hops from the farmer up the road are just as good as from the Czech Republic or the Yakima Valley.”

To my way of thinking the first beer qualifies as local. But not everybody would agree.

This is tricky territory. I loved my grandfather’s farm. I’m all for the idea of urban farming, for finding fresh produce (in season) within the city limits. I wish all the luck in the world to those farmers from Vermont to Southern California who are giving hops a whirl. I’ve had beers I’d buy again that were dry hopped with stuff from homebrewers yards (and donated to a brewery). But I know full well how hard it is to properly grow, pick and process quality hops. Which means most of the breweries around the world are going to buy most of their hops from some place not so close.

In all fairness, the point at Ecocentric blog was not to make localness exclusive, but there are those who would. And that’s not any better for local beer than trying to come up with arbitrary definitions for “craft” beer.

More stuff to read:

Boak and Bailey offer The six degrees of beer appreciation. “There’s a fine line between enthusing about better beer and being a snob.”

1 Wine Dude (Joe Roberts) calls “this the single most important piece of wine news in years” and the implications for beer should be obvious. Australian Wine Research Institute researchers have sequenced the Brettanomyces genome.

– The New York Cork Report gives us “Your Ultimate Guide to Pairing Beer and Cheese.” Hard to argue with pairing a fresh Catapano goat cheese and Southampton Cuvee des Fleurs.

Session #58: What would Scrooge drink?

The SessionThis is my contribution to The Session #58, hosted by Phil Hardy at Beersay: A Christmas Carol. Visit his site for more posts.

If you were going to buy Scrooge a beer for the holidays, realizing full well he wouldn’t be getting the next round, which one would you choose?

This is easier to think about when you can put a face to Scrooge, or the face of one of the many actors who have played him on film. Plenty of contrasting choices — for instance George C. Scott (Patton) or Bill Murray (Stripes)? Jim Carrey, Kelsey Grammer, Tim Curry (well, his voice), Reginald Owen, the list goes on.

EbeneezerI’m partial to Alistair Sim from the 1951 film Scrooge (and later in the voice in an animated TV version of A Christmas Carol). Who wouldn’t want to buy a beer for a “sad-faced actor, with the voice of a fastidious ghoul?”

And what beer?

Ebeneezer from BridgePort Brewing in Portland, of course. Pour it in a snifter and put another log on the fire.

Which Scrooge would you pick? And which beer?

Because you’re so smart . . .

Because the topic of beer marketing pops up here from time to time, and because my obviously too subtle effort to provoke comment on Miller’s World Beer Cup commercial fell flat I’ll quietly pass along information about a contest Port Brewing/The Lost Abbey is holding. Basically, they plan to film a commercial, are inviting suggestions, and are giving away a trip for two to San Diego.

Here are the details (exclamation points and all):

“In early 2012 we’ll be filming our first broadcast-ready commercial, and we’re looking to our Faithful Followers to tell us how they’d introduce our brewery and its products to those who’ve yet to be enlightened. To help stimulate everyone’s creativity we’re holding a competition all December long for the best commercial concept! Judged by our in-house Conclave, three winners will receive Port Brewing and The Lost Abbey merchandise and wearbles. And our Grand Prize winner will becoming to San Diego!”

Chances are that even though San Diego hosts the World Beer Cup in 2012 the crew at Port/Lost Abbey isn’t looking for something like this:

Which beer is not like the others? 11.28.11

The goal is to identify the outlier and explain why it doesn’t belong on the list. There may be more than one answer, although I happen to have a specific one in mind. In this case, it doesn’t matter if the beer is still brewed or what country it is (or was) brewed in.

a) Lone Star Light
b) Bud Light
d) Brewhouse Light (Great Western Brewing)
d) Coors Light
e) Pabst Genuine Draft Light

In case you’ve forgotten: Round one ~ Round two ~ Round three ~ Round four ~ Round five ~ Round six.

Be careful not to fall in love with the better stuff

Well into a review of Geroge Taber’s A Toast to Bargain Wines: How innovators, iconoclasts, and winemaking revolutionaries are changing the way the world drinks Mike Veseth at The Wine Economist wonders about what constitutes a bargain.

He draws the line at $10, which is a good thing I believe since this allows him room to include a lot of pretty good wines in his lists and not just focus on extreme values. Ironically, however, a $10 wine is classified as “premium” and sometimes “super-premium” here in America. The majority of American wine drinkers think of a $10 wine as a splurge.

I have friends who are afraid to try a $10 wine because they fear that they will be able to taste the difference and be forced to turn their backs on the $6 wines they’ve been enjoying for years.

How ya gonna keep ’em down on the farm?