A quick bit of background. The genus Humulus (hops) belongs to the family Cannabaceae, which also includes cannabis (hemp and marijuana). Scientists long ago documented that hops and weed share some of the same terpenes — such a limonene, myrcene and pinene — that produce fruity, sometimes pungent, aromas and flavors. But while it has … Read more
08.12.19, BEER AND FERMENTATION LINKS, MUSING 1) Why Craft Beer Is Dying. Simon Nielsen, a brewer in Wisconsin, writes, “To me, that—the loss of originality—is what is killing the heart of our movement. Where have the artists gone? Where have the brewers with something to say gone?” This mirrors the comment from Karl Ockert — … Read more
07.29.19, BEER AND WINE LINKS 1) Authenticity and automation. 2) We’re Gonna Need a Bigger Pack, Pt. 2 — How 15-Packs Changed the Game for AB InBev’s Craft Segment. 3) The Macro-ization of Craft. 4) Watch the Hands, Not the Cards — The Magic of Megabrew. Deep into 1), Alan McLeod quotes a clothing blog … Read more
03.11.19, BEER AND WINE LINKS “I am STILL not the Diversity Police”: Some thoughts on the Division of Labor in Activism and Advocacy in Craft Beer. When J. Nikol Jackson-Beckman nailed her core values to the Twitter wall last month I did one of those low whistles you save for when you are really impressed. … Read more
02.11.19, BEER AND WINE LINKS Eleven days into February and do you know where your flagship beer is? Or what a flagship beer is? My contribution to #Flagshipfebruary posts Friday, and that’s when I’ll add more thoughts here. So this is a No Flagship, No Corn roundup. If you somehow missed the Chronicles of Corn … Read more