Data points: White trumps IPA

Shanken News Daily has a bunch of numbers about 2013 beer sales. Sometimes they use cases and sometimes barrels, but if my math is right then Blue Moon White continues to outsell Samuel Adams Boston Lager and Sierra Nevada Pale Ale put together, and by more than 20 percent.

All Blue Moon brands sold 1.98 million barrels (which is more than 27 million cases), and Blue Moon White accounted for 83 percent of that. Boston Lager sales grew to 10.4 million cases and SNPA to 8.1 million. Anheuser-Busch’s Shock Top Belgian White slipped a bit, but still sold 7.7 million cases, not that much less than SNPA. Although sales of Sierra Nevada’s Torpedo Extra IPA grew 18 percent to 2.4 million barrels, that’s is a lot less than 7.7. One more bit of data: Leinenkugel’s Summer Shandy was up 24% to 5.5 million cases.

Which brewery is the outlier?

One of these breweries sits on something of a divide from the others. It has nothing to do with size or use of adjuncts. Can you name the brewery?

a) DeBakker Brewing
b) New Albion Brewing
c) Jos. Schlitz Brewing
d) William S. Newman Brewing
e) Cartwright Brewing

Per usual, I have a specific answer, including an explanation. There is every chance a reader will come a different, but just a reasonable, answer.

Answer included in the comments.

German beers, Latinos & hops

MONDAY BEER LINKS, MUSING 05.19.14

Can German Beer Get Any Better? Craft Brewing Spreads to the World’s Mecca of Beer. The grain of salt: This is written by somebody who would like to sign you up for a beer tour in Bavaria this fall. That aside, a much more balanced look at Old World meets New World than the “Oh, woe is moribund German brewing, but perhaps American-style beers will ride to the rescue” stories that pop up periodically. [Via Huffington Post]

Hops across cultures — Latino craft beer makers and Aficionados are transforming the industry. The Latino brewers are on board. Will the Latino consumers follow? [Via Latino Fox News]

Sierra Nevada across the states. I’m still trying to wrap my head around the concept of “replacement level beer” and will likely keep dropping in a link to these guys once every few months until I sort it out. Or give up. [Via BeerGraphs]

How India pale ale conquered the world The Economists reminds us that not everybody looks at the world through the same beer goggles we do. Beeronomics checks in with his experience, that “it is almost completely nonexistent in Brazil for example.” I’m dispatching this from Brazil. My observation is “yes, but . . .” Homebrewers rather obviously have embraced hops and IPAs can be found relatively easily in the southeast, if you know where to look. More in a few days.

[Via The Economist]

The small business of small breweries

This plum is too ripe!
– Sorry!
Take away the golden moonbeam.
Take away the tinsel sky.
What at night seems oh so scenic
May be cynic by and by.

     – From “The Plum Is Ripe” and the musical The Fantasticks

Yesterday at CNNMoney Rob Sands of Constellation Brands explained why his company it not interested in taking a stake in any craft breweries — for instance, like Anheuser-Busch InBev buying Blue Point Brewing.

“Although the craft beer industry is growing very rapidly, it’s a very local business,” he said. “It’s not clear that these brands can be expanded beyond their locale.”

For Constellation, that’s a negative. For some of us, not so much.

Craft brewers, artisans, fake brewers – you can’t tell them apart without a scorecard

MONDAY BEER LINKS, MUSING 05.12.14

As Craft Beer Starts Gushing, Its Essence Gets Watered Down. When NPR speaks, people listen — and so my friends who live blissfully in a world where the question “What is craft beer?” is not debated every day email me the story. It is a reminder that in the real world “craft verus crafty” gets attention and a headline that contends “its essense gets watered down” becomes fact rather than a subject for discussion.

In the story — if you somehow managed to miss it — Dan Del Grande at Bison Organic Beer says he doesn’t think the Brewers Association should have changed its definition of “craft brewery” to include those that use adjuncts and and those that “make more than about 200,000 barrels of beer per year should not be recognized as craft.” (I added the boldface.) If you can’t get enough of the discussion about trade associations, who is on whose side, and the meaning of “craft” then head right on to the next link after this one.

Total aside, you have to smile when a beer geek conversation breaks out rather early on in the comments, beginning with brandon east writing, “Dude, what are you doing? Look to your right and get that four-pack of Bourbon County Brand Stout!”

[Via The Salt]

Brewers, Distillers Wrestling with Meaning of ‘Craft.’ A report from a panel discussion at the Craft Beverage Expo in San Jose last week, the panel including brewers, distillers and a winemaker. I’m not sure which of these words can get you in more trouble: traditional or practical.

So this from winemaker Alie Shaper and you can read the rest yourself: She said winemakers don’t use the “c word” but often refer to themselves as “artisanal” or “family-owned.” “An artisanal winery has a lead winemaker who is there to put personality in their production,” she said. “Maybe that is the real definition of craft. Some people want to stay smaller and some want to get bigger.”

[Via Brewbound]

Belgium’s craft brewers sound the alarm. The discussion here is about real brewers and “fake brewers” in Belgium, although rather obviously this impacts the idea of brewing as craft. A translation of an open letter from a group of Belgian brewers includes this rather shocking nugget:

“These days, thanks to a growing interest in beer at home and abroad, a new ‘brewery’ opens up in this country roughly every 15 days. We estimate that around 75% of these businesses are breweries in name only, and that no beer is actually produced by the businesses themselves.”

It’s complicated and worth your time to read the whole thing. Commenting on it at I might have a glass of beer, Rob Sterowski wrote, “It’ll be interesting to see whether beer geeks in the rest of the world pay any attention to the opinions of the brewers they claim to revere so much.”

Sorry, no link, but the second issue issue of Belgian Beer & Food, a new publication, includes an article by Joe Stange (“When is a Brewery Not a Brewery? And Does it Matter?”) that provides more context.

[Via Belgian Beer & Food]

What’s Oregon’s healthiest beer? Deschutes, Hopworks and other breweries seek an unusual title. And you thought “craft” was tough to define. [Via Portland Business Journal]

Ale brewing in the USA and Canada in 1907. With a pretty bold conclusion from Ron Pattinson: “The cross-fertilsation of ideas from British Ale brewing and Continental Lager brewing seems to be the defining feature of North American brewing.” [Via Shut Up About Barclay Perkins]