Different perspectives on the meaning of local beer

MONDAY BEER LINKS, MUSING 11.03.14

Hinkle: Brewery deal comes with a hangover. Indeed, it is great news for Richmond, Va., that Stone Brewing Co. chose that city in which to locate a new brewery. It will create a bunch of jobs and pump money and a lot of excellent beer into the community. But it didn’t come free. Just to be clear, nothing against Stone. The company has proved time and time again in San Diego what a wonderful community member it is. But what if the city of Richmond had chosen to use those millions of dollars as seed money for local companies? If city government is going to suggest to its citizens that they should support local businesses then it seems to make sense they’d do the same.
[Via Richmond-Times Dispatch, h/T The Potable Curmudgeon]

Brooklyn Brewery Cofounder Steve Hindy Discusses South Florida’s Brewing Future. “One idea that Hindy put forth was that Miami has had a hard time in the past in becoming a craft beer mecca because of its status as an international city. He sees that in major metropolitan areas like New York and Los Angeles. People are seeking the best of everything, even if it’s just what they perceive as the best, no matter where it’s from. ‘Places like Vermont or Maine or Michigan or even Oregon are very loyal to their local product. International cities are not; [the people] want the best of everywhere. That’s a challenge for craft beer.'” If that is true, I wonder if citizens of those international cities understand the price they are paying.
[Via New Times]

Beer Industry Reacts to ‘The New Yorker’ Cover. I will continue not to write anything about this. I offer John Holl’s post as a public service because it is really a 13-headed monster (which you can read all at once if you drop it into Pocket first), and suggest you then turn to “Craft Beer Mocked on Cover of The New Yorker: Geeks Unsure If They Should Celebrate.” Although I am avoiding comment, I secretly wonder why every headline I read on this topic reminds me of something from The Onion.
[Via All About Beer and Hey, Brewtiful]

The Old House at Home. However, I will use all this fuss about The New Yorker to link to this story from 1940. It turned into the first chapter of Joseph Mitchell’s “McSorley’s Wonderful Saloon.” You can read the whole book as part of “Up in the Old Hotel.” A terrific anthology.
[Via The New Yorker]

Wine Critics Keep Semantic Arguments at Bay—Not So for Beer and Spirits.“The most fascinating battles to watch are the ‘Word Wars’. The battle over word use and semantics that are primarily playing out in the beer and distilling industries over the term ‘Craft’. And here his the kicker/conclusion: “If there were a Robert Parker of Beer or a Wine Spectator of Beer, the meaning of ‘craft’ would be far less important.” Curious idea.
[Via Fermentation, The Daily Wine Blog]

Meet the Twinkie-saving, beer-selling billionaire who has changed the way you eat. This profile of the Metropoulos family details, rather than explains, what the family did with Pabst, the brewing concern it is selling at considerable profit.
[Via the Washington Post]

And because beer is local. Reports from Portland, Maine, and Kansas City.

All that stuff about beer quality? It starts on the farm

Roy Farms hop package label (Cascade)

A few years ago, Summit Brewing founder Mark Stutrud made a serious commitment to using locally grown barley (and a specific variety, Moravian 37) in Summit Pilsner. Listen to him talk in the video and you’ll think, yep, this is somebody who understands the importance of local.

So it is interesting to see him take a wait-and-see attitude toward using local hops.

“We’re keeping track of what’s going on in Minnesota, but a lot of folks who are starting hop farms in Minnesota don’t think of how they’re going to measure the quality of their harvest. Are they going to have a kiln? Will they pelletize or are they just going to grow the vines and say, ‘Come on over and pick them up?'”

The best the Hop Growers of America can figure Minnesota farmers planted about 20 acres of hops in 2014. But these are questions that need to be asked from the outset and often aren’t.

“I get these calls every day (from would be hop growers),” Sean McGree, hops manager at Brewers Supply Group, said the other day. “All they are worried about is getting their trellises in and hop going. They don’t realize that 60 percent of the quality that brewers see comes after the hops are picked.”

I’m more optimistic that farmers trying to revive hop growing in regions outside the American Northwest might succeed than I was three years ago, which is not to say I have any interest in investing in a hop farm. Picking and drying remains the next big challenge for many of them. But as Hop Head Farms in Michigan has shown it can be done.

The image at the top gives you an idea of one of the standards they will be expected to meet. There’s a lot more to know about what’s inside the package than the percentage of alpha acids, which many new farmers can’t even provide. Roy Farms goes beyond most, for instance including the picking and pelletizing dates as well as the crop year, but the other number to look at is the lot. Roy tracks each lot literally from the time the plants are trained to string in the spring until they are picked, processed and packaged. Ever wonder what pesticides might have been used on the hops in the glass of “wet hop” beer you had the other day at your local brewpub? Perhaps you should. (You’ll also notice that Roy Farms is as Salmon-Safe certified grower.)

This isn’t exactly related, but in doing some research for another article I was re-reading part of “Hop Culture in the United States” (1883). In it there is a report of the Chamber of Commerce for Middle Franconia in 1879:

“American Hops (we have to admit this, though unwillingly) are greatly preferred in England to ours, and have decidedly taken precedence of us in that market. Taking the excellent qualities of our produce into consideration, such a result would be quite inexplicable, if it were not that the system of German commerce, unfortunately, has itself to blame, in part for this defeat. American Hops, no matter whether of better or inferior quality, almost always appear in foreign markets in their original state, whereas, with us, parties are not ashamed to make up for exportation, hops of all countries and all qualities, mixed together, often marked with best brands on the outside of the bales, but containing the poorest kind of goods.”

Next there is this account:

“A brewer in England, a short time ago, bought a bale of hops in Nuremberg, and thought he got the genuine Bavarian article. But when he opened the bale, a slip of paper with the name of a hop-growers in Eastern Prussia on it, was found. The hops had been sold in Allenstein, Eastern Prussia, and from there found their way to Nuremberg. Being of good quality, the Englishman sent the grower, in Prussian, an order for more hops. A still more striking instance of such dealings happened in Wurtemberg, Prussia. A brewer, of that place, was prejudiced against the hops of his own country. He refused to buy hops in the Allenstein market. He wanted the genuine article from Southern Germany. He bought all he needed at Furth. But what did he find one day in a bale of Bavarian hops? A business card with the name of his next neighbor, a hop grower, whose hops he had declined to buy at any price. Unwittingly, he had taken them many a time at a fair premium, when they were sent by some Bavarian hop dealer.”

Kind of funny, but not really.

Monks offer neomexicanus hops for sale

Monastery of Christ in the Desert in New Mexico will soon offer neomexicanus (almost native American) hops for sale. These will only be available in quantities suitable for brewing at home, as opposed to commercially (except at nano size), and as whole cones rather than pellets. Barring complications, orders may be placed at the Holy Hops website beginning Saturday.

They were grown on the monastery grounds and harvested by the monks, with help from some friends.

Christ in the Desert, monks picking hopsMonks picking hops in fall of 2011.

The monks acquired several varieties of hops from Todd Bates, who bred them on his property between Embudo and Taos, N.M. They don’t include Medusa, the only hop in Harvest Wild Hop IPA, which Sierra Nevada Brewing will release in December. The brewery provides a preview at its website: “These bizarre, multi-headed, native U.S. cones have a flavor like nothing we’ve tasted, and for the first time, we’re showcasing their unusual melon, apricot and citrus aromas and flavors in our beer. Neomexicanus is the literal wild card in our five-bottle Harvest series which features single hop, fresh hop, wet hop, and wild hop beers.”

So a quick primer is in order. The genus Humulus likely originated in Mongolia at least six million years ago. A European type diverged from that Asian group more than one million years ago; a North American group migrated from the Asian continent approximately 500,000 years later. Five botanical varieties of lupulus exist: cordifolius (found in Eastern Asia, Japan), lupuloides (Eastern and north-central North America), lupulus (Europe, Asia, Africa; later introduced to North America), neomexicanus (Western North America), and pubescens (primarily Midwestern United States).

Varieties European brewers identified early on as outstanding, such as Saaz and Spalt, were Humuplus lupulus. When the first settlers arrived in North American they brewed beer with hops (Humulus lupuloides) they found growing wild, but also used hops (lupulus) they brought from Europe. Not surprisingly, native and imported hops cross-bred naturally. As recently as 1971, Cluster — one of the hops that resulted — accounted for nearly 80 percent of U.S. hop acreage. Today almost all the varieties grown in the United States contain a mixture of North American and European genetic material.

An article last summer in Smithsonian magazine generated sudden interest in neomexicanus and Sierra Nevada’s beer is certain to increase it. Eric Desmarais at CLS Farms in the Yakima Valley first planted two varieties he acquired from Bates in 2011 (quick promo: details in “For the Love of Hops”). This year he harvested nine acres of a hop first called Multi-Head and then trademarked as Medusa, with virtually all of the crop bound for Sierra Nevada or Crazy Mountain Brewing in Colorado. Desmarais figures Brewers Supply Group, the broker that handles most of his hops, could have sold 10 times what he had available. He plans to expand acreage next year, but expects Medusa to remain a niche variety. He has another acre of experimentals from crosses Bates made.

Christ in the Desert, New Mexico, hop fieldThe hop yard at Christ in the Desert shortly after the 2010 harvest.

The monks have five varieties for sale — Amalia, Chama, Latir, Mintras, and Tierra. Their alpha acids range from 4.1% to 7.3% and in most cases the beta acids are slightly higher. Amalia contains about 1 mL of total (or essential) oil per 100g. Of that almost 80% is myrcene, with 4.8% caryophyllene, 1.5% humulene, less than .01% farnesene, .7% linalool, 1.5% geraniol, and .7% pinene. Complete information will be available at Holy Hops.

Drying hops at Christ in the Desert, New MexicoThe hop dryers at Christ in the Desert.

Is there a craft beer/music on vinyl connection?

MONDAY BEER LINKS, MUSING 10.27.14

Twitter feed, pH

Just to mix it up, I thought about making all the links this week to Twitter. I changed my mind, but it certainly was curious on Friday to see this combination on my feed. Just be clear, Ed Wray’s came first and 47Hops surely didn’t see it before an almost simultaneous tweet.

Does shaming work on Twitter? I’m not sure, but Alchemist founder/brewer John Kimmich sure drew a lot of comments when he posted this photo and tweeted “$42 / four pack. WARM on the shelf. CJ’s Kegs Cases & more in Potsdam, NY. Shameful.”
[via Twitter]

Masculinity, Hipsters and the Miller High Life Man. Perhaps I need to add a little Pocket icon for longish posts you may want to save for later. This is one. Just plain entertaining, plus thoughtful consideration of the “enduring influence of the High Life Man message in the millennial era.”
[Via Punch]

Exploring Drinker Demographics: When Biology and Social Expectations Collide. Speaking of millennials … I posted a link to this story on Twitter, asking for feedback on this thought: “Craft beer is not only a beverage choice; it appears to be a lifestyle choice.” This was the most interesting and amusing thread that resulted. There actually may be a connection between the decision to purchase a particular beer and one to buy music on vinyl.
[This Is Why I’m Drunk]

Craftwork. This was one of many posts from The Beer Nut from Germany, and you can use the Blog Archive on the left of the posts for several other “must reads”™ from his trip. This one examines the “wave of foreign styles that’s destroying traditional German brewing.” Or not.
[Via The Beer Nut]

The Rumpkin Chase. “Even accomplishment means little, in the end, when we beer chase.” Yep.
[Via Make Mine Potato]

Bierquellenwanderweg. It might be enough to just tell you Stonch is back, but if not here’s the explanation: “I live in London. I quit law and became landlord of the Gunmakers Arms in Clerkenwell in 2009. In 2014 I re-opened the Finborough Arms, a Victorian pub in Earl’s Court that had been closed for some time. I started writing this in January 2007, but knocked it on the head exactly three years later. Now I want to do it again.”
[Via Stonch’s Beer Blog]

These requests from abroad, volume four: “May I ask you to send me one set of your beer labels?” Likewise, I’m not sure about the privacy thing, but the “What’s the rest of the story?” question is pretty compelling.
[Via The Potable Curmudgeon]

Top of the Hops. Adrian-Tierney Jones travels a Vermont beer trail. Sets the mood for the next gathering of The Session.
[Via Enterprise Magazine]

The Session #93 announced: Beer Travel

The SessionBrian and Maria at the Roaming Pint have announced the topic for The Session #93 will be “Beer Travel.” They travel to beer destinations around the country in an RV, but that’s not a requirement to partcipate.

Because Beer by Bart asked writers in Session #29 to tell him about their favorite beer trips Brian is suggesting contributors focus more on why than what.

Why is it important for us to visit the place the where our beers are made? Why does drinking from source always seem like a better and more valuable experience? Is it simply a matter of getting the beer at its freshest or is it more akin to pilgrimage to pay respect and understand the circumstances of the beer better?

He’s also mixing up the regular process a bit, so pay attention: “To participate in this Session, write a response to one or more of the questions above and then post a link to the article in the comments section below by November 6th. Then come back on November 7th to read my round up of all great perspectives on the issue of why we travel for beer.”