The link. I hope this link works for you, because it comes from a Bluesky thread. Two paragraphs because they are short.
You’ve got a company that’s expanding wildly and injudiciously across the planet. Expanding just to expand because it is foretold in their business plan that they must expand.
This happens because Craft Beer is a cult. You remember the Craft Beer Jesus? Well, Berlin doesn’t.
Expanding wildly and injudiciously. Sound familiar?
That second paragraph is savage. Only the olds will recall, but recall we will.
As I replied at Bluesky, I’d buy a “Well, Berlin doesn’t” t-shirt. Not that it would make sense to almost anybody who sees it.