I know I am doing this wrong. That I should be retweeting, maybe adding my own thought. But I have no urged to get sucked back into Twitter personally, and in this case I am passing on “the link + quick comment” philosophy behind #nottwitter. I just want you to read this excellent thought from Stephen Beaumont (@BeaumontDrinks) that happened to be posted on Twitter:
“Of course White Claw is coming out with a vodka. Per @ShankenNews, 50% of White Claw Seltzer drinkers drink vodka weekly, and 77% of them mix vodka with hard seltzer. It’s the bland leading the bland, folks.”
Quick non-comment in question form: what’s more bland, the yellow-fizzy beers of beer-blogger horrors of yore, or the fortified seltzers of today?
A fine question, Dave. But one I cannot answer, because I’ve tasted almost no seltzers, fortified or otherwise. I do know that alcohol enhances flavor, so maybe fortifying has that going for it.
Initially in the UK they were called alcopops (no idea if they still are). In my limited experience nothing in the beer world has the same artificial taste. NB Strongbow “cider” is pretty much an “alcopop” these days.