Would you call this terroir?
Asked because Coors Light Champions Ice will be available in Denver this week. It is brewed with shavings from the rink at Ball Arena, home of the Stanley Cup winning Colorado Avalanche.
“Brewers blended the ice into a batch of Coors Light, and the company maintains that it is sanitary to drink, stating that its brewers ‘filtered the ice during the brewing process using reverse osmosis membrane ultrafiltration technology.’ (Here’s hoping they got samples before one fan spread his friend’s ashes on the ice.)”