Here’s one pale lager that’s dying fast

Back to Ron Pattinson’s suggestion that we shouldn’t expect pale lagers to dominate the world for another 100 years.

That Anheuser-Busch InBev may be shopping the Rolling Rock brand brings to light this fascinating fact: Between 2003 and last year, Rolling Rock production fell by 45.7 percent to 475,000 barrels.

Dang, that’s taking a lesson from the buffalo.

(Thanks to Jack Curtin for pointing to this story.)

 

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