How much is too much variety?

Musing, ala pigJoe Stange tackles the how many are too many breweries question in the latest issue of DRAFT magazine (July-August).

Yes, the topic has been talked to death (the Time and Denver Post – ‘Why can’t there be a brewery on every corner?’ – summaries will get you caught up if you’ve been in the south of France drinking wine the last few years). But Joe gives us more to think about.

. . . and variety—not quality—might be the real secret to craft beer’s recent success.

If that’s true does it mean the real question(s) might be is there such a such as too much variety? and if so, how much is too much?

My guess is “yes” and “we don’t know yet.”

A Brew’s Who Of The Millennium

Remember last January when First We Feast posted a list of The 20 Most Influential Beers of All Time, inspiring Martyn Cornell, Mr. Zythophile, to counter with The REAL 20 most influential beers of all time?

More than 200 comments followed, and way toward the end somebody suggested, “Perhaps Martyn could start another list of the 20 most influential people!”

And he answered, “I am indeed considering that very thing.”

Every day I get up thinking, “Today will be the day.” Then I check Zythophile. I have learned to live with heartbreak.

Then today, while I was researching a pretty much unrelated story I bumped into the 1999 issue of American Brewer in which Greg Kitsock assembled such a list. “A Brew’s Who Of The Millennium: 25 Of The Most Significant Figures In Brewing Over The Last 1,000 Years” actually includes more than 50 names. He ended up with two lists of 25 (and in some cases had more than one name in a position), dividing them into B.J. and A.J. — Before Jack (McAuliffe) and After Jack. Kitsock explained in the introduction that the focus was on the profession of brewing. And when reading A.J. remember the list was compiled in 1999.

The top 25 B.J.
1) Louis Pasteur
2) Ferdinand P.A. Carre
3) Williams IV, Elector of Bavaria
4) Arthur Guinness
5) Adolphus Busch
6) Joseph Groll
7) Sir William Gladstone
8) George Hodgson
9) King Ludwig I
10 James Watt
11) Ralph Harwood
12) William Bass
13) Gerard Adriaan Heineken
14) Emil Hansen
15) Daniel Wheeler
16) Gabriel Sedlmayr the Younger and Anton Dreher
17) Jean Primus
18) Wayne Wheeler
19) Michael Combrune
20) Maximilian I
21) Jean De Clerck
22) Antoine-Laurent Lavoisier
23) Carl Joseph Napolean
24) Saint Hildegarde
25) Robert Burns

The Top 25 A.J.
1) Michael Jackson
2) Jim Koch
3) August Busch III
4) Bob Lenz
5) Henry King
6) Bert Grant
7) Michael Hardman, Graham Lees, Jim Makin and Bill Mellor
8) Charlie Papazian
9) Fritz Maytag
10) Paul Shipman
11) Paul Camusi and Ken Grossman
12) Bill Coors
13) Robert Uihlein
14) Jack McAuliffe
15) Candy Lightner
16) Dave Bruce
17) Charles Finkel
18) Rich Yuengling Jr.
19) Dave Rehr
20) Pierre Celis
21) Alan Bond
22) Joseph Owades and Karl Strauss
23) Alan Forage and Liam Byrne
24) John Mitchell
25) Bill Owens *

* For this one it seems best to include the explanation, since Owens owned American Brewer. “His Buffalo Bill’s Brewpub was the first establishment of its kind in the U.S. (a bar where beer is pumped directly from the serving tank to your glass). Owens has revived the old colonial style of pumpkin ale, and is publisher of American Brewer, a magazine about the business of beer that bridges the gap between knowledgeable consumer and professional brewer. Most important of all, his of-the-wall style adds some fun to an industry that takes itself too seriously much of the time.”

What if there were only 4 beer styles?

Although these days it sometimes it seems if there is only one beer style — IPA — more often it seems like there are way too many, starting with the Black, White, Imperial, Session, and Belgian variations on IPA.

But reading Matt Kramer’s “Advice to a Newbie” made me think how nice it would be to classify beers as succinctly as he does wines, dividing them into ust four types. And, no, I wouldn’t agree that ale and lager constitutes succinct. Also, I have no problem with the fact that although he writes this is advice for a newbie that context (thus some working knowledge) helps make sense of it.

His four are fruit wines, soil wines, climate wines, and creativity wines.

That’s it. Beer should be so simple.

*****

In case you missed the noise on Twitter today, IPA Day Round 3 is Aug. 1. And perhaps you are thinking, “IPA: What’s the Big Deal?” That’s the topic for the Session #77 on Friday.