musing

Brewery of the future: Less tied to place?

MONDAY BEER LINKS, MUSING 05.26.14

Considering BridgePort at 30. Jeff Alworth “rattles on” — near the end he basically asks for a show of hands from those who might still be reading — but it is worth the time. And it makes a lot more sense if you don’t jump right to the conclusion: “I’ll wrap it up by saying that I think the odd place BridgePort occupies in the beer world will eventually look a lot less odd. It’s a brewery of the future, more corporate and generic, less tied to place.”

If this is true what does it mean for eight or so breweries that will open somewhere in the United States this week?

[Via Beervana]

Understanding the ‘craft beer revolution’ through science. This might be the only link your read from Neuroanthropology this month, so put on your thinking cap. Reading it I reminded me that we need a new Beer Flavor Wheel, because one in current use was designed for brewers to use, and more specifically to identify unwanted flavors and aromas.

[Via Neuroanthropology]

Doing my bit for the Surrey hop-growing industry. Hogs Back brewery recently invited journalists and other interested parties to witness, and participate in, the first planting of the Farnham White Bine hop variety in Farnham soil in about 85 years. Martyn Cornell reports from the field. Ed Wray was also there, as was Roger Protz (he’s pictured in Cornell’s post). Last week Protz included a bit from Ali Capper of the British Hop Association urging British brewers to
use more British hops. She refers to the ongoing story about how the popularity of hop-forward beers has led to higher prices for some hop varieties, and in some cases shortages. I could post 10 links to such stories each week, but will wait until there is something with more information than was available in February. It’s shouldn’t be long before we know how many acres farmers planted this year in Idaho, Oregon, and Washington.

[Via Zythophile]

10 ways craft beer is outmaneuvering wine. This comes from Charles Gill, a “30-year wine industry veteran who has worked at every level of the industry.” Seems like some apples and oranges here, beyond the obvious differences between beer and wine, like local versus national/global brands. He mentions “the preponderance of local brewers” and community as an advantage for beer. But in Missouri, where I live, has more than 100 wineries, so twice the number of breweries. Overall, there are more than 8,000 wineries in the United States, way more than twice the breweries.

Nonethless interesting. Particularly the notion of “gatekeepers” (in No. 4 as well as No. 10).

[Via Wine Lists USA]

Shandy-monium: The sequel. Summer Shandy now accounts for 50 percent of Leinenkugel’s total business. The company sold the equivalent of 5.5 million cases in 2013 — easily more than twice the amount of Sierra Nevada Torpedo Extra IPA, the nation’s best selling IPA &#151. And Jake Leinenkugel says maybe half of beer drinkers still don’t know what it is. Seems like the “don’t know” estimate might be low.

Traveler Beer, which is part of Burlington, Vermont-based Alchemy & Science, a unit of Boston Beer, is also betting big on shandy. Founded in 2012, as the House of Shandy, the company’s stated mission is to “combine the European Shandy tradition with American ingenuity.” Alan Newman, its president and founder of Magic Hat Brewing, acknowledges there is still plenty of work to be done in introducing the shandy to the American consumer.

“We recently hired an online survey company to ask Americans ‘What is a shandy?’,” he said. “Eighty-nine percent missed it completely. I think, maybe 7 percent figured it was a beer. So the understanding of the category still has a way to go.”

[Via CNBC]

Friday beer: Cerveja Extra Tipo Pale Ale

Papa couldn’t tell us and it didn’t make no sense
When the teacher told us we couldn’t talk no French no more.
Do you hear me calling, do you understand?
Once it is gone, it ain’t never coming back no more.
Hé, mon cher garçon,
Est-ce que tu me comprends?

    – Zachardy Richard, “No French, No More”

Interesting things can happen in the space where cultures overlap.

You can listen to Zachary Richard sing “No French, No More” here (in French). It is hard to imagine that visiting the south of Louisiana (“Cajun country”) would be as sublime had the French Acadian language been wiped out, because — of course — that initiative was part of an effort to flatten the culture.

Last weekend in Florianopolis, Brazil, Leandro Emmel told a story about when his grandfather was sent to prison 70 years ago for speaking German. Emmel’s company sells ingredients and equipment to homebrewers and small breweries in Brazil. His grandfather grew up in Pomerode, a town of about 27,000 just outside of Blumenau. Blumenau, population 300,000, is famous for hosting the second largest Oktoberfest in the world, second to Munich. (I’d like to see proof it is bigger than Stuttgart’s Oktoberfest, but that will have to wait. Maybe it was the beer there, but we ended up getting drunk before we were even able to find parking at Stuttgart airport, when we landed there the first time.) German immigrants settled Blumenau in 1850, and Pomerode a few years later. Like Florianopolis, they are located in the state of Santa Catarina, the most affluent in Brazil.

Blumenau flaunts its German heritage, but rightly Pomerode lays claim to being the most German town in Brazil, and hence outside of Germany itself. The schools are bilingual and about 80 percent of residents still speak German. In fact, day-to-day life often takes place in German.

Restaurante Wunderwald

I visited Pomerode last Sunday along with eight Brazilian homebrewers, John Palmer, and Brad Smith. John, Brad and I gave technical presentatiions at Congresso Técnico para Cervejeiros Caseiros in Florianopolis. (Disclosure: the homebrewers paid our way.) On Sunday we headed north, eating lunch at Restaurante Wunderwald, then touring two breweries. The plan was to include a stop at Blumenau’s Oktoberfest grounds, but it got dark first.

The restaurant was buzzing — sure enough, the hosts at the door greeted some customers in Portuguese and others in German — and platters of meat looked and tasted of the Black Forest. I had a bottle of Bierbaum Lager, a helles brewed nearby but also tasting of Bavaria. German brewing tradition is prominent in the southeast of Brazil, which is also where most of the new small breweries (they use the word “craft”) have opened, perhaps 150 in all of Brazil, 40 in the Sao Paulo area alone. American hops are as well.

At Cervejaria Schornstein in Pomerode I drank Schornstein Weiss, properly cloudy and banana sweet, but most of the homebrewers went with the IPA. (I had that the night before at Liffey Brewpub, which makes its own beer and also serves a nice selection of Brazilian and imported beers). Schornstein operates both the brewpub and a larger packaging brewery north of Sao Paulo.

Cervejaria Schornstein

The streets of Pomerode are cobblestone and many of the houses look like they’ve been imported from Tettnang. In fact, the region has a bit of the Mediterranean feel of Tettnang, although the flora is more subtropical. There are goats and cows grazing beside the brewery.

By the 1930s, Brazil had the largest German population outside of Germany, but the country took the allied side during World II (after Nazi Germany attacked Brazilian ships). The government banned any obvious expression of German culture, including speaking German. That’s when, and why, Emmel’s grandfather was sent to prison. It’s understandable, and not as embarrassing as, say, the Japanese internment camps in California. German culture is apparently a little less prominent each year, but it is more than just a tourist attraction. Almost half of the population of Santa Catarina is of German or Austrian descent, compared to 15 percent or less in the other states.

Brazil is the world’s third largest beer market, dominated by Brahma and a bunch of other pale lagers you couldn’t sort out in a blind tasting. A bottle of one of those costs what amounts to about a dollar. A bottle of Brooklyn Lager (Liffey had a Sorachi Ace tap handle, although it wasn’t pouring Sorachi Ace) is more like $4. In the Sao Paulo airport, hardly a place to price beer, a 355ml of Bohemia was $5.86, one 500ml of Erdinger Weiss $12.17, a 440ml of Guinness $12.62, a 355ml of Heineken $5.86, and 275ml of Stella Artois $5.86.

Perhaps somebody smarter than I can predict where the “not pale lager” market is going. As mentioned earlier in the week, Beeronomics wrote IPA “it is almost completely nonexistent in Brazil for example.” My sources (homebrewers) agree that’s pretty much true. But they are making hop-forward beers themselves and they know the commercial breweries that are as well. The homebrewers are also making beers with yeast sourced from Belgium and with “wild” yeast. Interesting times ahead, and my best guess is the direction will be determined by some combination of German tradition, other non-Brazilian influences and ingredients, and — this might be the most important part — Brazilian inspiration.

I brought home a bottle of Cerveja Extra Tipo Pale Ale, a collaboration between Bierland, a Blumenau brewery, and Antares in Argentina.1 Bierland has established a solid international reputation, winning awards in German and U.S. competitions across a variety of styles. I drank a lot of Antares when I was in Argentina last year. I would haven’t stopped at one were the beers no good. Tipo Pale Ale is made with hops from Argentina’s Patagonia region and guaraná — a stimulant that contain about twice the concentration of caffeine found in coffee beans &#151 from Brazil.

This is not a beer that is going to climb the charts at the beer rating sites, but is a solid pale ale, subtly fruity, firmly bitter, a bit earthy. A good Exhibit A when arguing local ingredients need not be a gimmick. I also brought back a beer from Cervejaria Coruja flavored with pitanga fruit (apparently cherry-like; I haven’t opened that bottle), and had homebrewed beers flavors with local fruits. This is likely only the beginning. Garrett Oliver recently said, “I think Brazil, over the next five to 10 years, is going to possibly be the big story in beer.” He provided sugarcane juice as an example. And maybe he should have mentioned the unique Brazilian woods used for making barrels . . .

*****

1 More disclosure: Rubens Deeke of Bierland, one of many commercial brewers at the conference, gave it to me.

Which brewery is the outlier?

One of these breweries sits on something of a divide from the others. It has nothing to do with size or use of adjuncts. Can you name the brewery?

a) DeBakker Brewing
b) New Albion Brewing
c) Jos. Schlitz Brewing
d) William S. Newman Brewing
e) Cartwright Brewing

Per usual, I have a specific answer, including an explanation. There is every chance a reader will come a different, but just a reasonable, answer.

Answer included in the comments.

German beers, Latinos & hops

MONDAY BEER LINKS, MUSING 05.19.14

Can German Beer Get Any Better? Craft Brewing Spreads to the World’s Mecca of Beer. The grain of salt: This is written by somebody who would like to sign you up for a beer tour in Bavaria this fall. That aside, a much more balanced look at Old World meets New World than the “Oh, woe is moribund German brewing, but perhaps American-style beers will ride to the rescue” stories that pop up periodically. [Via Huffington Post]

Hops across cultures — Latino craft beer makers and Aficionados are transforming the industry. The Latino brewers are on board. Will the Latino consumers follow? [Via Latino Fox News]

Sierra Nevada across the states. I’m still trying to wrap my head around the concept of “replacement level beer” and will likely keep dropping in a link to these guys once every few months until I sort it out. Or give up. [Via BeerGraphs]

How India pale ale conquered the world The Economists reminds us that not everybody looks at the world through the same beer goggles we do. Beeronomics checks in with his experience, that “it is almost completely nonexistent in Brazil for example.” I’m dispatching this from Brazil. My observation is “yes, but . . .” Homebrewers rather obviously have embraced hops and IPAs can be found relatively easily in the southeast, if you know where to look. More in a few days.

[Via The Economist]

The small business of small breweries

This plum is too ripe!
– Sorry!
Take away the golden moonbeam.
Take away the tinsel sky.
What at night seems oh so scenic
May be cynic by and by.

     – From “The Plum Is Ripe” and the musical The Fantasticks

Yesterday at CNNMoney Rob Sands of Constellation Brands explained why his company it not interested in taking a stake in any craft breweries — for instance, like Anheuser-Busch InBev buying Blue Point Brewing.

“Although the craft beer industry is growing very rapidly, it’s a very local business,” he said. “It’s not clear that these brands can be expanded beyond their locale.”

For Constellation, that’s a negative. For some of us, not so much.